Skyfield Digital helps homebuilders get found by buyers researching new construction, custom homes and communities on Google and in AI answers. We build the search presence that brings qualified buyers to your model homes, floor plans and sales team.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for homebuilders like you.
A buyer thinking about new construction spends months researching before contacting a sales office. They search new homes in a specific town, custom home builder near me, cost to build a house per square foot in their state, or quick move-in homes with a price range, then compare floor plans on Zillow and NewHomeSource, read builder reviews and drive by communities on weekends. More of that research now starts in ChatGPT and Google AI Overviews, where a buyer asks which builders work in their area and what building a home actually costs.
Your company needs to rank for the communities, plans and towns you build in, show up in the map pack for local builder searches, and be described accurately in the AI answers buyers read first. Your website has to hold the floor plans, pricing and availability that portals charge you to syndicate, so buyers reach you directly.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit homebuilders.
Zillow, NewHomeSource and Realtor.com rank for nearly every community and plan search, then sell the lead back to you or a competing builder.
Lots sell, phases open and prices change weekly, so pages go stale and get de-indexed unless the site is built to update.
Buyers return dozens of times over months, so the site has to keep them engaged with plans, pricing and progress rather than a single contact form.
SEO, GEO and website development from one team, built around how homebuilders actually win customers.
Rankings and leads from Google for the services and locations homebuilders compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A homebuilder website has to show communities, floor plans, pricing and availability accurately, capture buyer interest at every stage with tours and plan downloads, and stay current as inventory changes. Skyfield builds these sites SEO-ready with inventory management, interactive plans and lead capture that feeds your sales team.
We build community pages for every development with lot availability and pricing, floor plan pages for each model with specs and elevations, quick move-in listings with structured data, and town pages for the areas you build in, plus custom home and design-build pages if that is part of your business. Local search drives this industry, so we optimize your Google Business Profile for each sales office and model home, and earn links from local real estate publications, lenders and municipal development coverage. Cost guides, process explainers and building timeline content answer the questions buyers research for months. We also fix the slow, template-heavy sites and stale inventory pages typical of builder websites.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a buyer asks Gemini who builds new homes in a town or what it costs to build a custom home in their state, the answer draws from portal listings, local news coverage, Google Business Profile data, builder association directories and builder sites with clear plan and pricing information. We make your company citable: HomeAndConstructionBusiness, Residence and Offer schema with communities, plans and price ranges, community pages that state location, plans and pricing in the first paragraph, consistent company details across portals and directories, and cost guides written the way AI assistants summarize them. Every plan tracks the prompts your buyers ask and reports when your company is named.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how homebuilders get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in home and local services.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
SEO and GEO come together in one plan starting at $1,500 per month, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. Builders with one or two communities usually start at Growth, and regional builders with many communities typically need Authority or Scale. Every plan includes content, backlinks and tracked AI prompts.
Community and town pages usually start ranking within three to five months, and quick move-in pages can move faster because they answer urgent searches. Broader terms like custom home builder in a metro take longer against established competitors. We report weekly so you can see progress.
Yes, for the towns where you have communities or actively build custom homes. Each town page targets local searches with your communities, plans and pricing in that area, and we keep them from competing with each other. A regional builder page ties them together.
Buyers ask AI assistants which builders work in their area, what building costs and which communities to look at before they visit a portal or a model home. If those answers name your competitors and not you, the buyer never tours your homes. GEO makes your communities and pricing clear to those engines.
We build a review request into your closing and walkthrough process so happy buyers leave reviews on Google while the experience is fresh. For warranty or construction complaints we help you respond calmly and specifically, which future buyers read closely. Steady, recent reviews are a major ranking factor for local builder searches.
We track rankings and clicks in Google Search Console, tour requests, plan downloads and contact forms in GA4, Google Business Profile calls and directions, and mentions of your company across the AI prompts we monitor. All of it appears on a weekly Monday.com board your sales and marketing team can check anytime.
Vantage AI Visibility Tool
