Skyfield Digital helps mortgage lenders and brokers reach borrowers who search Google for rates, loan programs and lenders in their state and who ask ChatGPT or Gemini which lender to use. We build the compliant search presence that turns those questions into applications and pre-approvals.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for mortgage lenders like you.
A first-time buyer searches how much house can I afford, FHA loan requirements or best mortgage lenders in their state, reads a couple of guides, checks rates on aggregator sites and Zillow, and then looks for a loan officer with strong reviews nearby. Refinance and investor borrowers search by program: DSCR loan lender, jumbo refinance rates, VA cash-out refinance. More borrowers now ask ChatGPT to explain a program and then ask it which lenders offer it in their area, and the answer names lenders drawn from reviews, directories and licensing data.
Mortgage marketing is regulated, so everything on the site has to satisfy advertising rules and NMLS disclosure requirements while still ranking. Loan officers, branch pages and program content need to be consistent with your NMLS Consumer Access records and Google profiles. When rate aggregators own the head terms, lenders win on program, location and loan officer searches.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit mortgage lenders.
Bankrate, NerdWallet, Zillow and LendingTree rank for every rate query. Lenders rarely win those and need to focus on programs, locations and loan officers instead.
Borrowers search for loan officers by name and location, but most lender sites give LOs a thumbnail on a team page rather than an indexable profile with NMLS number and reviews.
Fear of advertising violations leads to vague, unhelpful pages. Compliant content can still be specific about programs, requirements and process.
SEO, GEO and website development from one team, built around how mortgage lenders actually win customers.
Rankings and leads from Google for the services and locations mortgage lenders compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A mortgage website has to explain programs clearly, present loan officers with NMLS credentials, capture pre-qualification leads compliantly, connect to your application portal and satisfy Equal Housing and state disclosure rules. Skyfield builds lender sites that are compliant, fast and SEO-ready from launch.
We build a program page for every loan you originate, from conventional, FHA, VA and USDA to jumbo, DSCR, bank statement, construction and reverse mortgages, each written to answer eligibility and process questions with proper disclosures. Loan officer profile pages carry NMLS numbers, reviews and service areas, and branch pages target the metros and states you are licensed in. Educational content on affordability, credit and closing costs earns links from real estate and personal finance sites. Technical work handles slow lead capture widgets, duplicate LO pages generated by CRM tools and cross-domain tracking to your application portal. Every page is reviewed for compliance before publishing.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a borrower asks ChatGPT which lenders offer DSCR loans in Texas or who the best VA lender is nearby, the model pulls from lender sites, NMLS Consumer Access, Zillow and Google reviews, Bankrate lender profiles and local news. We make your company and loan officers citable with FinancialService, MortgageLoan and Person schema, answer-first program pages that state eligibility and process plainly, consistent NMLS data across every directory, review growth on the platforms AI engines weigh, and earned coverage in the real estate and finance publications the models trust. Borrower prompts in your markets are tracked weekly.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how mortgage lenders get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in finance and b2b.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Combined SEO and GEO plans start at $1,500 per month. A single-branch broker often fits Launch or Growth, while multi-state lenders with dozens of loan officers typically use Authority or Scale. Every plan includes content, backlinks and tracked AI prompts.
Loan officer and branch pages usually rank within two to four months for local searches. Program pages in competitive states take four to six months. Application and pre-approval volume from organic typically becomes consistent around month six.
We prioritize the states and metros where you have loan officers and volume, then expand. Every state page has to reflect actual licensing, so we build them only where you originate and keep them aligned with NMLS records.
Borrowers ask ChatGPT and Gemini to explain programs and recommend lenders, and the answers name specific companies and loan officers. Being cited puts you in front of a borrower before they hit an aggregator. GEO work builds the signals those models rely on.
We write program content with required disclosures, avoid rate and payment claims that fall under triggering-term rules unless the full disclosure is included, include NMLS identifiers and Equal Housing language, and route every page through your compliance review before it publishes.
A weekly Monday.com board shows rankings by program and market, organic traffic, pre-qualification and application starts attributed to search, and how often your company appears in tracked AI prompts. Data comes from Google Search Console, GA4 and your CRM or POS where connected.
Vantage AI Visibility Tool
