Skyfield Digital helps solar installers and solar companies book more site assessments for residential, commercial and battery storage projects by ranking on Google and being recommended in AI answers. We turn service, incentive and town content into a search presence that produces leads you do not have to buy.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for solar companies like you.
How homeowners and businesses choose a solar installer today
A homeowner tired of rising utility bills searches solar panel installers near me, how much does solar cost in my state, is solar worth it with net metering changes or best solar company reviews in their area. A facility manager searches commercial solar installer or solar for warehouse roof. They compare quotes on marketplaces, read Google and EnergySage reviews, check incentive eligibility and worry about the installer going out of business before the warranty runs out. More of that research now happens in ChatGPT and Google AI Overviews, where the buyer asks what solar should cost in their state, whether a battery makes sense and which local installers are reputable, and gets specific names.
For the solar company, that means service pages, state and utility incentive content, town pages, financing options and warranty details have to be visible to search engines and readable by AI engines. The Google Business Profile, reviews, license listings and marketplace profiles have to match the site, since AI answers pull from all of them and reputation carries unusual weight in this industry.
What your customers are typing
solar panel installers near me with good reviews
cost of solar panels in my state after tax credit
home battery backup installer Tesla Powerwall
commercial solar installer for a manufacturing facility
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
Where Solar Companies Lose Visibility
The problems we see most often when we audit solar companies.
01
Lead marketplaces own the results
EnergySage, SolarReviews and national aggregators rank for most cost and comparison terms and resell the lead to five installers at once.
02
Incentives change by state and utility
Net metering rules, state rebates and utility programs shift constantly, and installers that do not keep incentive pages current lose to whoever answers the question correctly today.
03
Trust is the deciding factor
Years of high-pressure sales and installer bankruptcies mean buyers search reviews, complaints and licensing before contacting anyone, and thin trust signals end the conversation.
What We Do for Solar Companies
SEO, GEO and website development from one team, built around how solar companies actually win customers.
SEO
Rankings and leads from Google for the services and locations solar companies compete on.
Service pages for residential, commercial, storage and EV charging
State and utility incentive pages kept current
Town pages for every community in your install territory
A solar company website has to build trust fast, explain costs and incentives honestly, estimate savings, book site assessments, show real installs and warranties and hold up against marketplace comparison. Skyfield builds these sites SEO-ready with service, incentive and town pages structured for search and AI citation.
Skyfield builds a page for every service, every incentive and every town: residential solar, commercial solar, battery storage, EV charger installation, solar roofing, panel cleaning and maintenance, plus pages for each state and utility program you sell into with current incentive details, net metering rules and payback guidance. Town pages cover every community in your install territory. A fully optimized Google Business Profile with photos of real installs and steady reviews drives the map pack. We fix the technical issues common to solar sites, including bloated lead forms, duplicate landing pages from paid campaigns and missing LocalBusiness schema. Cost guides, incentive explainers and system sizing content earn links from local media, sustainability organizations and utility resources.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Service pages for residential, commercial, storage and EV charging
State and utility incentive pages kept current
Town pages for every community in your install territory
Google Business Profile optimization and review growth
Cost and payback guides with real ranges by system size
Equipment pages for the panel, inverter and battery brands you install
GEO for Solar Companies
When a homeowner asks ChatGPT what solar should cost in their state or Gemini which local installers are reputable, the answer is assembled from EnergySage and SolarReviews profiles, Google Business Profile data, BBB and state licensing records, DSIRE incentive data, local news and installer sites that answer cost, incentive and warranty questions directly. Skyfield gets your company named in those answers with LocalBusiness, Service and FAQ schema, answer-first cost and incentive pages, consistent entity data across marketplaces, licensing boards and directories, and coverage in the local and clean energy sources those engines cite. Every plan tracks the prompts your buyers use and shows where you appear.
See how ChatGPT, Gemini, Claude and Perplexity answer for your business today
Track the prompts your customers actually ask, month over month
Fix the citations and the sentiment on the same foundation as your SEO
Certis Government Services needed a site that reads like a capabilities statement. Skyfield Digital designed and built a WordPress site with three service line pages, an 18-project past performance library, a philanthropy page and...
A Kensington medical aesthetics clinic built a search presence from almost nothing. Monthly organic clicks up 169%, impressions up 340%, ranking keywords from 13 to 84, average Google position from 43 to 25, and...
Skyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
Launch
Start ranking on Google and showing up in AI answers.
Combined SEO and GEO plans start at $1,500 per month for Launch, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. A single-state residential installer usually fits Growth, while multi-state companies or those with residential, commercial and storage divisions typically need Authority or Scale. Every plan includes content, backlinks and tracked AI prompts.
Google Business Profile and town page work usually moves within two to three months. Competitive terms like solar installers in a large metro take four to nine months given marketplace strength. Assessment volume tends to rise ahead of the spring and early summer peak once incentive and cost pages rank.
Every county and town you actually install in, prioritized by roof count, utility rates and incentive strength. State-level incentive pages capture broad research, while town pages win the local intent that converts. Commercial solar content targets a wider radius since those projects justify travel.
Homeowners now ask ChatGPT and Gemini what solar costs, whether it makes sense for them and which installers to trust before visiting a marketplace. If your pricing guidance, incentive content and reputation are not readable by those engines, the answer names a competitor or a national brand. GEO work makes your company citable.
We set up a review request workflow after each install and inspection so reviews accumulate steadily across Google, EnergySage and SolarReviews. Trust pages cover licensing, insurance, certifications like NABCEP, years in business, warranty terms and financing partners, all structured so search engines and AI engines can verify them.
Reporting comes from Google Search Console, GA4 and the AI prompts we track, all shown on a weekly Monday.com board. You see rankings by service, incentive and town, organic assessment requests and calls, map pack visibility and which AI engines are recommending your company.