Skyfield Digital helps private equity firms and their portfolio companies get found by founders, intermediaries, LPs and customers on Google and in AI answers. We build search visibility for the firm's deal sourcing and reputation, and organic growth engines for the companies it owns.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for private equity firms like you.
A founder considering a sale searches private equity firms that invest in HVAC companies, lower middle market PE firms in the Southeast or what happens to my team after a PE acquisition. An investment banker building a buyer list checks which firms have a platform in a sector. An LP or a journalist searches the firm's name plus portfolio, track record or reviews. Across a portfolio, the customers of each company search for the products and services those companies sell. More of all of that now runs through ChatGPT, Perplexity and Google AI Overviews, where the person asks for firms by sector and check size, or for the best provider in a portfolio company's category, and gets named answers.
For the firm, that means the sector thesis, portfolio, team and approach have to be readable by search engines and citable by AI engines so the right founders and intermediaries find you. For each portfolio company, it means organic search and AI visibility have to be treated as a value creation lever with a repeatable playbook instead of being left to whatever the company was doing before the deal closed.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit private equity firms.
Most firm sites describe investment criteria in a paragraph, so founders searching by sector, geography and size never find the firm that fits.
Every acquired company arrives with a different site, a different agency and a different level of technical health, and nobody at the firm can see organic performance across the portfolio.
When a founder asks an assistant which firms invest in their sector, the answer draws on PitchBook-style data, press releases and firm sites, and firms with thin public content are left out.
SEO, GEO and website development from one team, built around how private equity firms actually win customers.
Rankings and leads from Google for the services and locations private equity firms compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A private equity firm website has to explain the thesis to founders and intermediaries, present the portfolio and team credibly to LPs and meet compliance expectations on claims and disclosures. Portfolio company sites have to convert leads, orders or bookings in their own industries. Skyfield builds both SEO-ready from launch.
For the firm, Skyfield builds pages for every sector thesis, deal type and geography: a page for each industry you invest in with criteria, platform and add-on strategy and portfolio examples, plus team, approach and founder resource content. For portfolio companies, we run a standard playbook: technical audit and cleanup, service or product page structure, local and national coverage as the business requires, Google Business Profile management for multi-location companies and content that earns links in the company's industry. Add-on acquisitions are migrated into the platform's site without losing rankings. Founder guides, sector reports and operating partner content earn links from deal media, trade associations and business publications.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a founder asks ChatGPT which private equity firms invest in behavioral health practices in the Midwest, the answer is built from deal databases, press releases, firm sites, LinkedIn data, association directories and news coverage. When a customer asks Gemini for the best provider in a portfolio company's category, the answer comes from reviews, directories and company sites that state services and locations plainly. Skyfield gets the firm and its companies cited with Organization, InvestmentFund and LocalBusiness schema, answer-first sector and service pages, consistent entity data across databases and directories, and placements in the deal media and industry sources those engines trust. Every plan tracks the prompts that matter to the firm and to each company and reports where each appears.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how private equity firms get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreA Kensington medical aesthetics clinic built a search presence from almost nothing. Monthly organic clicks up 169%, impressions up 340%, ranking keywords from 13 to 84, average Google position from 43 to 25, and...
View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in finance and b2b.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Combined SEO and GEO plans start at $1,500 per month for Launch, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. The firm's own site usually fits Launch or Growth. Each portfolio company is scoped on its own plan based on its market, with single-location companies at Launch or Growth and multi-location platforms at Authority or Scale. Every plan includes content, backlinks and tracked AI prompts.
Technical fixes and page structure usually show movement within two to three months at each company. Competitive service terms take four to nine months depending on the industry. For the firm site, sector thesis pages and founder content typically produce inbound deal inquiries within six months.
Yes. The playbook is consistent in process and reporting, while the content, page types and link targets are specific to each company's industry. A home services platform and a healthcare services platform get different work under the same operating structure and the same weekly board.
Founders and intermediaries now ask ChatGPT and Perplexity which firms invest in a sector before they search or call a banker. If your thesis is not readable by those engines, you are not on the list. At the portfolio level, AI answers now recommend providers directly, so a company missing from them loses customers to competitors that are cited.
We follow your compliance counsel's guidance on performance claims, testimonials, portfolio descriptions and any language that could be read as an offer. Marketing rule requirements are respected, disclosures are placed where they need to appear, and all firm content is reviewed before publishing.
Each company gets its own weekly Monday.com board with Google Search Console, GA4 and tracked AI prompt data, and the firm gets a roll-up view across the portfolio. Operating partners see organic leads, rankings and AI citations per company in one place.
Vantage AI Visibility Tool
