Skyfield Digital helps brands in Spain rank on Google.es and get cited by ChatGPT, Gemini and Perplexity, with Spanish-language content built for how buyers in Madrid, Barcelona and Valencia search.
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"We've worked with Skyfield Digital for over a year, and they've become a genuinely invaluable partner to our business. Last year, we achieved 30% business growth as a direct result of integrating Skyfield's SEO strategy into a more holistic marketing approach."
"The whole team at Skyfield is incredibly knowledgeable and they have helped us be more proactive in adapting to GEO as people have started to shift their search queries to ChatGPT and other LLMs. Skyfield goes above and beyond to make sure our SEO goals are met."
"Skyfield Digital deserves a solid five-star rating! Their team is consistently timely, professional, and delivers incredibly detailed work. If you're looking for a company that combines excellence with reliability, Skyfield Digital is the one to go with."
"Working with Skyfield Digital has been amazing! It's truly difficult to find an SEO team that is reliable and transparent. Skyfield Digital provides consistent results, and consistent reports of results. Can't recommend them enough."
"We have been working with the team at Skyfield Digital for over a year now. Very impressed with our changes in SEO ranking. They also did a fantastic job helping us with a blog for our Shopify store and putting together some buying guides. Both have enriched our SEO content."
"Skyfield Digital's expertise in SEO is truly remarkable. What sets the team apart is their commitment to transparency and communication. Throughout the entire process, I was kept in the loop about every step taken to improve my website's search engine rankings."
"Great team and great communication! We have worked with the Skyfield Digital team for over a year and have been really impressed with their quality of work. Highly recommend their SEO services!"
"The Skyfield team was super helpful and the best agency I've worked with for SEO and web development! Highly recommend!"
Spain has about 46 million internet users, roughly 96% of the population, and Google handles about 95% of their searches, one of the highest shares in Europe. About 83% of Spanish internet users shop online. Buyers now have two moments of intent: a Google.es query and a question asked to an AI assistant. Skyfield wins you both.
Google holds about 95% of search in Spain, with Bing near 3% and Yahoo under 2%. DuckDuckGo and Ecosia barely register. That concentration makes Spain one of the most Google-dependent markets in Europe, so your Google.es rankings, map pack presence and AI Overview visibility decide nearly all of your organic pipeline.
GEO, or generative engine optimization, makes your brand the source AI assistants cite when someone asks a question. In Spain that means ChatGPT, Gemini, Perplexity and Google AI Overviews answering in Spanish, and sometimes Catalan. We structure your content, entities and schema so these systems can read, trust and quote your pages in the language your buyers use.
Technical fixes and Google Business Profile work usually show movement within the first 90 days. Competitive national keywords on Google.es take six to twelve months to hold page one. GEO citations often appear sooner because well-structured Spanish content gets picked up by AI assistants quickly.
We audit your site against the brands winning on Google.es and inside AI answers, then map the Spanish keywords and questions worth chasing first.
We fix crawl issues, speed, hreflang and schema, and build a clear entity profile so Google and AI systems know exactly who your business is.
We write Spanish-language pages, guides and FAQs, with Catalan or English versions where the audience needs them, deep enough for AI assistants and Google to cite.
Weekly reporting tracks rankings on Google.es, AI citations and leads, and each month we reinvest in what is compounding fastest.
| SEO (Google) | GEO (AI answers) | |
|---|---|---|
| Where you appear | Google.es results & AI Overviews | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| How you win | Rankings, authority, technical health | Entity trust, citable facts, structured data |
| Buyer intent | Comparing options and ready to buy | Asking AI who to trust |
| Time to results | 3 to 6 months for competitive terms | Often weeks for citations |
Our team brings over 50 years of SEO and digital marketing experience to every campaign. We specialize in the services that actually generate revenue.
Spain is a fast-growing online market with mobile-first shoppers, a large tourism and services economy and a strong industrial base in the north and east. Winning here means ranking on Google.es in Spanish and showing up in the AI answers Spanish buyers increasingly consult before they click a single result.
StatCounter puts Google at about 95% of search in Spain as of 2026, with Bing near 3%, Yahoo under 2% and everything else below 1%. DataReportal counts about 46 million internet users, roughly 96% of the population, and mobile connections outnumber people. Spanish buyers also shop online at a high rate, with ONTSI reporting that about 83% of internet users bought something online in 2025. Put together, almost every purchase journey in Spain starts on Google.es, often on a phone, so mobile performance and Google rankings decide most of your organic revenue.
Castilian Spanish drives the vast majority of searches, but Spain has four co-official languages. Catalan matters in Barcelona, Valencia and the Balearic Islands, Basque in Bilbao and San Sebastian, and Galician in the northwest. Regional vocabulary also shifts, so a coche in Madrid may be a cotxe in a Catalan query. English carries weight in B2B, tech, tourism and real estate aimed at foreign buyers. We build Spanish-first content, add Catalan or English pages where the audience justifies it, and set hreflang so Google.es serves the right version and Latin American Spanish pages stay separate.
Google AI Overviews now appear on a growing share of Spanish queries, and ChatGPT, Gemini and Perplexity are common first stops for comparison and research questions across Spain. Buyers ask an assistant to recommend a clinic, compare software or explain a tax rule before they type anything into Google.es. If your brand is missing from those answers, you lose the buyer before the click. GEO fixes that by making your Spanish content clear, structured and trustworthy enough to be cited, so you appear in the answer as well as the results.
Ranking on Google.es starts with a fast mobile site, correct hreflang for Spanish and regional languages and a Google Business Profile that reflects each location. On top of that sits Spanish content written for real questions, supported by schema markup, author credentials and consistent entity data across your site, LinkedIn, Paginas Amarillas and industry directories. AI assistants weigh the same signals. They cite pages that answer directly, name their sources and match the language of the question. We build both layers together so one investment pays off in rankings and in citations.
Local intent drives a large share of Spanish searches, from a dentist in Seville to a law firm in Bilbao. We manage Google Business Profiles, local landing pages and review strategy for businesses in Madrid, Barcelona, Valencia, Seville, Malaga, Bilbao, Zaragoza and Palma, plus the surrounding provinces. Each location gets its own page with Spanish copy, Catalan or Basque where it fits, correct NAP data and local schema, so you rank in the map pack and in AI answers that name specific cities.
Most Spanish agencies charge between 800 and 4,000 euros per month depending on scope. Skyfield prices in US dollars with fixed monthly plans that combine SEO and GEO, so businesses in Spain get both channels at one clear rate with weekly reporting.
Google, which handles about 95% of searches in Spain. Bing takes roughly 3% and Yahoo under 2%. We optimize for Google.es first and make sure your site performs everywhere else as a byproduct.
GEO is generative engine optimization, the practice of getting your brand cited inside AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. Spanish buyers increasingly ask AI first, so being the cited source wins the sale before the click.
Expect early movement within 90 days from technical fixes and Google Business Profile work. Competitive national terms on Google.es typically take six to twelve months. AI citations can arrive faster once your Spanish content is properly structured.
Yes. We produce Spanish-language content for the Spanish market, Catalan pages where Barcelona or Valencia audiences need them, and English versions for B2B buyers, tourism and US expansion. Every page gets correct hreflang so Google serves the right language.
Yes. Skyfield is headquartered in Connecticut, so we know how American buyers search and what they expect from a website. We help Spanish exporters, food and wine producers, SaaS companies and consumer brands build US-facing English content that ranks and gets cited by AI.
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