Skyfield Digital Blog
Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.
The 7 Best GEO and AI SEO Agencies in Connecticut (2026)
Seven Connecticut agencies ranked on whether they can actually get a brand cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, plus what GEO involves and what it costs.
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Is Reddit Seeding Effective for GEO? Short Answer: No
A Direct Update for Our Clients Skyfield Digital is removing forum seeding from every GEO plan we offer, effective immediately. If you are a current client, nothing about your investment changes. The...
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Brand Perception and SEO: Why Reputation Now Affects Rankings
Brand perception and SEO are no longer separate disciplines. Google's leaked 2024 API documentation described a site-level authority score and click-behavior systems that reward brands people already recognize and choose. Its human...
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Is Your Brand Invisible in AI Search? A Free SEO Audit Guide
Your rankings dashboard cannot tell you whether ChatGPT, Gemini, Perplexity, or Google's AI Overviews ever mention your brand, and for a growing share of buyers those answers are the only shortlist that...
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AI SEO: How to Rank in ChatGPT, Gemini, and Perplexity
AI SEO, often called generative engine optimization, is not the same game as ranking on Google, even though the two overlap. ChatGPT, Gemini, and Perplexity each retrieve and cite sources through different...
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What Google’s AI Search Guide Means for Strategy
Google's May 15, 2026 AI Optimization Guide is unusually blunt: from Google's perspective, GEO and AEO are not separate disciplines. They are SEO. AI Overviews and AI Mode pull from the same...
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Why Your Portfolio Companies Are Invisible in AI Search (And What It’s Costing You)
By Caleb Hester, Founder, Skyfield Digital Last updated: April 30, 2026 12 min read Quick Answer TL;DR Private equity portfolio companies are invisible in ChatGPT, Perplexity, Gemini, and Google AI Overviews because...
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SEO Is Not Dead. It Is Evolving. Here Is What That Means for You
Why People Keep Asking if SEO Is Dead Every few years someone claims that SEO is finished. They say search is changing, AI is taking over, or Google is removing organic visibility....
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The 80 20 Rule in SEO: The 20 Percent of Work That Drives 80 Percent of Leads
Understanding the 80 20 Rule in SEO and Why It Matters The 80 20 rule in SEO is one of the simplest and most powerful concepts in digital marketing. It explains that...
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AI SEO Explained: How GEO Is Changing Google and What to Do About It
Understanding AI SEO and Why It Matters Right Now AI SEO is becoming a major talking point across digital marketing. The rise of generative search tools is changing how people discover brands,...
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Will GEO Replace SEO? Why Smart Businesses Are Doing Both
Understanding the Shift: GEO vs SEO in Today’s Search Landscape The digital world is changing fast. Traditional search engines are no longer the only place users discover brands. With the rise of...
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Choosing the Best GEO Services for Your Business
Search behavior has changed dramatically. Traditional search engine optimization focuses on ranking web pages in search results. Today, artificial intelligence platforms generate answers directly within search interfaces. That shift has created a...
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