Skyfield Digital Blog
Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.
What Google’s AI Search Guide Means for Strategy
Google's May 15, 2026 AI Optimization Guide is unusually blunt: from Google's perspective, GEO and AEO are not separate disciplines. They are SEO. AI Overviews and AI Mode pull from the same...
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Why Your Portfolio Companies Are Invisible in AI Search (And What It’s Costing You)
By Caleb Hester, Founder, Skyfield Digital Last updated: April 30, 2026 12 min read Quick Answer TL;DR Private equity portfolio companies are invisible in ChatGPT, Perplexity, Gemini, and Google AI Overviews because...
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SEO Is Not Dead. It Is Evolving. Here Is What That Means for You
Why People Keep Asking if SEO Is Dead Every few years someone claims that SEO is finished. They say search is changing, AI is taking over, or Google is removing organic visibility....
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The 80 20 Rule in SEO: The 20 Percent of Work That Drives 80 Percent of Leads
Understanding the 80 20 Rule in SEO and Why It Matters The 80 20 rule in SEO is one of the simplest and most powerful concepts in digital marketing. It explains that...
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AI SEO Explained: How GEO Is Changing Google and What to Do About It
Understanding AI SEO and Why It Matters Right Now AI SEO is becoming a major talking point across digital marketing. The rise of generative search tools is changing how people discover brands,...
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Will GEO Replace SEO? Why Smart Businesses Are Doing Both
Understanding the Shift: GEO vs SEO in Today’s Search Landscape The digital world is changing fast. Traditional search engines are no longer the only place users discover brands. With the rise of...
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Choosing the Best GEO Services for Your Business
Search behavior has changed dramatically. Traditional search engine optimization focuses on ranking web pages in search results. Today, artificial intelligence platforms generate answers directly within search interfaces. That shift has created a...
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A Practical Guide to GEO for Lawyers and Legal Professionals
Search behavior is changing fast, and law firms that rely only on traditional SEO risk falling behind. Clients are no longer just typing keywords into search engines. They are asking questions in...
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GEO Best Practices for Content Marketing in 2026
Content marketing has entered a new phase. In 2026, it is no longer enough to write content that ranks well in traditional search results. Brands now need to consider how their content...
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GEO for Auto Repair: How Local Shops Stay Visible in AI Search
Search is changing faster than most local auto repair shop owners realize. Customers are no longer scrolling through long lists of websites or comparing ten blue links on a screen. Instead, they...
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Why GovTech GEO Matters for Modern Government Technology Providers
GovTech GEO has become an essential digital strategy for government technology providers that want to improve visibility, trust, and lead quality in a highly specialized market. As public sector organizations continue to...
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How Cybersecurity Agency GEO Drives Search Visibility
Cybersecurity Agency GEO has become an essential digital strategy for security firms that want to grow visibility and attract better leads. Today, businesses of all sizes are actively searching online for trusted...
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