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Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.
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How to Benchmark SEO Performance Across Multiple Portfolio Holdings
Benchmarking SEO across portfolio holdings requires three things: standardized KPIs applied identically across every company, normalized data inputs (everyone using the same tracking methodology), and a consolidated dashboard that lets leadership compare...
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10 Signs a Newly Acquired Company Has an SEO Problem
Ten signals reveal an SEO problem in a newly acquired portfolio company within an hour of investigation: declining organic sessions, branded queries dominating traffic, missing schema markup, weak Core Web Vitals, thin...
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The SEO Due Diligence Checklist Every Acquisition Team Should Run Before Close
SEO due diligence covers nine specific areas: technical health, indexation, ranking portfolio, backlink quality, content inventory, brand search demand, AI search visibility, analytics integrity, and historical penalty exposure. A target with hidden...
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5 Reasons Organic Traffic Drops After a Business Acquisition (And How to Fix It)
Organic traffic drops after acquisition for five predictable reasons: redirect mistakes during rebrand or domain migration, deindexed pages from accidental noindex tags, lost content during site consolidation, sudden Core Web Vitals degradation...
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How Website Infrastructure Quality Influences Exit Valuation
Website infrastructure quality influences portfolio company exit valuation through three mechanisms: revenue impact (slow and broken sites quietly bleed conversions for years), due diligence discounts (buyers factor technical debt into multiples), and...
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Why Your Portfolio Companies Are Invisible in AI Search (And What It’s Costing You)
By Caleb Hester, Founder, Skyfield Digital Last updated: April 30, 2026 12 min read Quick Answer TL;DR Private equity portfolio companies are invisible in ChatGPT, Perplexity, Gemini, and Google AI Overviews because...
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How Smart PE Operators Use SEO as a Value Creation Lever Between Acquisition and Exit
Organic search is one of the most transferable, defensible digital assets a portfolio company can own. Private equity operators who treat SEO as a compounding value creation lever, starting on day one...
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Signs of an SEO Company That Actually Drives Results
Choosing the right SEO company is one of the most important decisions you can make for your business. With countless agencies promising quick wins and first-page rankings, it can be difficult to...
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5 Things to Look for in an SEO Company That Actually Gets Results
Choosing the right partner to handle your search engine optimization can make or break your online growth. Many businesses invest in digital marketing with high expectations, only to end up disappointed with...
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How to Choose an SEO Company That Delivers Real Results
Choosing an SEO company is not a minor marketing decision. It is a strategic growth decision. Organic search has the power to become your most consistent and profitable lead source. It can...
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Choosing the Right Local Digital Marketing Specialist
For small and mid-sized businesses, local visibility determines survival. When someone searches for a service in their area, they are usually ready to take action. They are not browsing casually. They are...
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Is SEO Worth It for Small Businesses or Is It a Waste of Money?
Why Small Businesses Are Asking This Question Many owners wonder if SEO for small businesses is worth the investment. Budget is often tight and every dollar must show a return. Some hear...
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