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Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.

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GEO · 17 min read

What Google’s AI Search Guide Means for Strategy

Google's May 15, 2026 AI Optimization Guide is unusually blunt: from Google's perspective, GEO and AEO are not separate disciplines. They are SEO. AI Overviews and AI Mode pull from the same...

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Google new AI search update
Blog · 3 min read

How AI Citation Authority Affects Brand Value at Exit

AI citation authority functions as a brand value asset similar to organic search rankings, with one important difference: it is significantly more concentrated. The companies cited consistently in AI answers within a...

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Blog · 3 min read

AI Search Visibility: The Due Diligence Factor Most PE Firms Are Missing

AI search visibility is becoming a measurable due diligence factor in mid-market PE deals, particularly in B2B services and consumer categories where research-phase buying behavior has shifted to AI engines. Buyers run...

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Blog · 3 min read

The Hidden Cost of Managing Multiple SEO Vendors Across a Portfolio

Managing multiple SEO vendors across a portfolio creates four hidden costs: operational overhead from coordinating multiple vendor relationships, strategic incoherence from each vendor optimizing locally, reporting fragmentation that prevents portfolio-level benchmarking, and...

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Blog · 4 min read

What It Costs to Ignore SEO in the First 90 Days Post-Acquisition

Ignoring SEO during the first 90 days post-acquisition costs portfolio companies on three fronts: cumulative ranking decay (rankings drift downward without active maintenance), competitive ground loss (competitors using the gap to move...

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Blog · 4 min read

How to Benchmark SEO Performance Across Multiple Portfolio Holdings

Benchmarking SEO across portfolio holdings requires three things: standardized KPIs applied identically across every company, normalized data inputs (everyone using the same tracking methodology), and a consolidated dashboard that lets leadership compare...

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Blog · 4 min read

10 Signs a Newly Acquired Company Has an SEO Problem

Ten signals reveal an SEO problem in a newly acquired portfolio company within an hour of investigation: declining organic sessions, branded queries dominating traffic, missing schema markup, weak Core Web Vitals, thin...

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Blog · 6 min read

The SEO Due Diligence Checklist Every Acquisition Team Should Run Before Close

SEO due diligence covers nine specific areas: technical health, indexation, ranking portfolio, backlink quality, content inventory, brand search demand, AI search visibility, analytics integrity, and historical penalty exposure. A target with hidden...

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SEO · 6 min read

5 Reasons Organic Traffic Drops After a Business Acquisition (And How to Fix It)

Organic traffic drops after acquisition for five predictable reasons: redirect mistakes during rebrand or domain migration, deindexed pages from accidental noindex tags, lost content during site consolidation, sudden Core Web Vitals degradation...

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Website Development · 9 min read

How Website Infrastructure Quality Influences Exit Valuation

Website infrastructure quality influences portfolio company exit valuation through three mechanisms: revenue impact (slow and broken sites quietly bleed conversions for years), due diligence discounts (buyers factor technical debt into multiples), and...

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GEO · 15 min read

Why Your Portfolio Companies Are Invisible in AI Search (And What It’s Costing You)

By Caleb Hester, Founder, Skyfield Digital Last updated: April 30, 2026 12 min read Quick Answer TL;DR Private equity portfolio companies are invisible in ChatGPT, Perplexity, Gemini, and Google AI Overviews because...

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Blog · 10 min read

How Smart PE Operators Use SEO as a Value Creation Lever Between Acquisition and Exit

Organic search is one of the most transferable, defensible digital assets a portfolio company can own. Private equity operators who treat SEO as a compounding value creation lever, starting on day one...

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