Skyfield Digital Blog
Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.
Vantage vs SEOquake: Which SEO Browser Extension Is Right for You?
The core of the Vantage vs SEOquake question is scope. SEOquake is a mature, free Semrush toolbar that overlays SERP metrics, runs an on-page SEO audit, reports keyword density, exposes internal and...
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Is Your Brand Invisible in AI Search? A Free SEO Audit Guide
Your rankings dashboard cannot tell you whether ChatGPT, Gemini, Perplexity, or Google's AI Overviews ever mention your brand, and for a growing share of buyers those answers are the only shortlist that...
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Entity SEO Explained: The Next Evolution of Search Optimization
Entity SEO is the practice of making the specific people, organizations, places, and concepts behind your website unambiguous to search engines, rather than just matching the words a searcher types. Google has...
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ChatGPT vs Gemini vs Perplexity: SEO Strategies for Each
ChatGPT, Gemini, and Perplexity each run their own crawlers with different rules, which means a single generic AI SEO checklist cannot actually serve all three. Gemini and AI Overviews lean on Google's...
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Schema Markup for SEO: What Actually Gets You Cited by AI
Schema markup does not directly move rankings, and it does not guarantee an AI citation either. What the evidence actually supports is narrower: Google has confirmed structured data gives AI Overviews an...
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Vantage: The Free Browser Extension for SEO and GEO
Vantage is a free browser extension for Chrome and Firefox from Skyfield Digital that audits any page for both traditional SEO and GEO, generative engine optimization, in a single pass. It runs...
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AI SEO: How to Rank in ChatGPT, Gemini, and Perplexity
AI SEO, often called generative engine optimization, is not the same game as ranking on Google, even though the two overlap. ChatGPT, Gemini, and Perplexity each retrieve and cite sources through different...
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Keyword Cannibalization: The Silent SEO Killer
Two pages targeting the same keyword do not double a site's chances of ranking. They usually cut each other's chances in half, because search engines end up splitting ranking signals between them...
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How to Recover From a Google SEO Penalty
Google SEO penalty recovery starts with figuring out whether you were hit with a manual action or an algorithmic penalty, since the fix is different for each. A manual action shows up...
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Link Building Myths That Are Hurting Your SEO
Most of what businesses believe about link building is outdated or wrong, and acting on those beliefs actively hurts rankings. More backlinks are not automatically better, a high domain authority score does...
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Core Web Vitals: Why They Still Matter for SEO in 2026
Yes, Core Web Vitals still matter for SEO in 2026. Google's own documentation states that Core Web Vitals align with what its core ranking systems reward, and while content relevance remains the...
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Technical SEO Checklist for Website Migrations
A website migration protects SEO performance only when the technical work happens before launch, not after. That means a full pre-migration audit and URL inventory, a one-to-one redirect map using 301 redirects,...
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