Skyfield Digital Blog

Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.

★★★★★ 5.0 from 20 verified Google reviews
GoogleGoogle ChatGPTChatGPT GeminiGemini ClaudeClaude
Get a Free Audit

SEO · 8 min read

Vantage vs SEOquake: Which SEO Browser Extension Is Right for You?

The core of the Vantage vs SEOquake question is scope. SEOquake is a mature, free Semrush toolbar that overlays SERP metrics, runs an on-page SEO audit, reports keyword density, exposes internal and...

Read article
Vantage vs SEOquake SEO and GEO browser extension comparison
GEO · 12 min read

Is Your Brand Invisible in AI Search? A Free SEO Audit Guide

Your rankings dashboard cannot tell you whether ChatGPT, Gemini, Perplexity, or Google's AI Overviews ever mention your brand, and for a growing share of buyers those answers are the only shortlist that...

Read article
Laptop displaying Google search results for babysitting services on a wooden desk.
SEO · 15 min read

Entity SEO Explained: The Next Evolution of Search Optimization

Entity SEO is the practice of making the specific people, organizations, places, and concepts behind your website unambiguous to search engines, rather than just matching the words a searcher types. Google has...

Read article
Samsung smartphone displaying the Google search homepage next to a laptop.
SEO · 11 min read

ChatGPT vs Gemini vs Perplexity: SEO Strategies for Each

ChatGPT, Gemini, and Perplexity each run their own crawlers with different rules, which means a single generic AI SEO checklist cannot actually serve all three. Gemini and AI Overviews lean on Google's...

Read article
Person holding a smartphone displaying the ChatGPT introduction page, with an artificial intelligence book blurred in the background.
SEO · 12 min read

Schema Markup for SEO: What Actually Gets You Cited by AI

Schema markup does not directly move rankings, and it does not guarantee an AI citation either. What the evidence actually supports is narrower: Google has confirmed structured data gives AI Overviews an...

Read article
Close-up of colorful HTML code displayed on a dark computer screen, showing label elements with red, blue, and green IDs.
Blog · 8 min read

Vantage: The Free Browser Extension for SEO and GEO

Vantage is a free browser extension for Chrome and Firefox from Skyfield Digital that audits any page for both traditional SEO and GEO, generative engine optimization, in a single pass. It runs...

Read article
Vantage SEO and GEO browser extension showing instant on-page audits with real-time analysis, actionable insights, and optimization tools.
GEO · 11 min read

AI SEO: How to Rank in ChatGPT, Gemini, and Perplexity

AI SEO, often called generative engine optimization, is not the same game as ranking on Google, even though the two overlap. ChatGPT, Gemini, and Perplexity each retrieve and cite sources through different...

Read article
Smartphone displaying ChatGPT beside a laptop in blue and orange lighting.
SEO · 13 min read

Keyword Cannibalization: The Silent SEO Killer

Two pages targeting the same keyword do not double a site's chances of ranking. They usually cut each other's chances in half, because search engines end up splitting ranking signals between them...

Read article
Laptop displaying website analytics and traffic data on a desk in a bright office.
SEO · 11 min read

How to Recover From a Google SEO Penalty

Google SEO penalty recovery starts with figuring out whether you were hit with a manual action or an algorithmic penalty, since the fix is different for each. A manual action shows up...

Read article
Search engine optimization concept with “SEO” in a search bar and a magnifying glass enlarging the word “optimization.”
SEO · 13 min read

Link Building Myths That Are Hurting Your SEO

Most of what businesses believe about link building is outdated or wrong, and acting on those beliefs actively hurts rankings. More backlinks are not automatically better, a high domain authority score does...

Read article
3D illustration of two website pages connected by a red arrow, representing backlinks or link building.
Blog · 8 min read

Core Web Vitals: Why They Still Matter for SEO in 2026

Yes, Core Web Vitals still matter for SEO in 2026. Google's own documentation states that Core Web Vitals align with what its core ranking systems reward, and while content relevance remains the...

Read article
Google logo displayed over a search engine results page.
SEO · 8 min read

Technical SEO Checklist for Website Migrations

A website migration protects SEO performance only when the technical work happens before launch, not after. That means a full pre-migration audit and URL inventory, a one-to-one redirect map using 301 redirects,...

Read article
Person typing on a laptop displaying a contact form beside a cup of coffee.

No articles match that yet.

View all articles