Skyfield Digital helps martial arts schools get found by parents and adults who search Google for classes near them and ask AI assistants which dojo is right for a beginner or a child. We build the search presence that fills your intro classes and grows enrollment.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for martial arts schools like you.
A parent looking for something to build their kid's confidence searches for kids karate near me or taekwondo classes for 6 year olds, then compares the map pack, reads reviews about instructors and looks for a trial class offer. Adults search for Brazilian jiu-jitsu gyms, Muay Thai classes or self-defense courses and want to know about skill levels and schedules. A growing number ask ChatGPT or Gemini which martial art is best for their child or which schools nearby are welcoming to beginners, and the answer names specific dojos.
Your school has to be in the map pack for every style you teach, rank for kids and adult programs separately and be named in those AI answers. That takes a page per program and age group, a Google Business Profile with class photos and steady parent reviews, and consistent listings across Yelp, directories and style-specific federations. Back to school season and January bring the surge, and the schools that prepared months earlier win it.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit martial arts schools.
A school teaching karate, BJJ and kickboxing usually has one Google Business Profile category and one homepage, so it never ranks well for any single style search.
Parents and adult students search with completely different words, and a site that mixes both audiences on one program page ranks for neither.
National chains and franchise studios rank for martial arts terms in every metro, so independent dojos must win on local reviews and specificity.
SEO, GEO and website development from one team, built around how martial arts schools actually win customers.
Rankings and leads from Google for the services and locations martial arts schools compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A martial arts website has to show programs by age and style, present a class schedule and trial offer clearly, show real students and instructors, and let a parent sign up for an intro class from their phone. Skyfield builds dojo sites that convert trials and are SEO-ready from launch.
Martial arts SEO is local and program specific. We build a page for every style and every age group you teach, from little dragons and kids karate to adult BJJ, women's self-defense and competition teams, plus location pages for the towns families drive from. Your Google Business Profile gets the right categories, class photos, weekly posts and a parent review routine. We fix slow template sites and hidden schedules, and earn links from schools, PTAs, youth sports organizations, local news and the federations you belong to.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a parent asks an AI assistant which martial arts school near them is best for a shy seven year old, the engine builds its answer from Google Business Profile data, Yelp reviews, federation and affiliation listings and school sites that state programs, ages and pricing plainly. We give your dojo that footprint: SportsActivityLocation and Course schema for each program, consistent entity signals across directories and your federation, answer-first pages on choosing a style and what classes cost, and citations in the local family and sports sources those engines trust.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how martial arts schools get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreA Kensington medical aesthetics clinic built a search presence from almost nothing. Monthly organic clicks up 169%, impressions up 340%, ranking keywords from 13 to 84, average Google position from 43 to 25, and...
View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in home and local services.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Plans start at $1,500 per month. Every plan includes SEO and GEO content, backlinks and tracked AI prompts. A single-location dojo fits the Launch plan, and multi-school owners typically use Growth.
Google Business Profile improvements often show results within the first month or two. Program page rankings for kids and adult classes in a competitive suburb usually take three to six months.
Start with your town and the surrounding towns families actually drive from, usually within fifteen to twenty minutes. Each gets its own page. Competition team and specialty programs can reach further.
Parents now ask assistants which style and which school fits their child. If your programs, ages and pricing are stated clearly and your listings are consistent, your school gets named. If not, the franchise down the road does.
Ask at belt promotions and after the first month, when parents are proud and engaged. We build that ask into your workflow with a simple link, and we help you respond to every review including the rare negative one.
Your weekly Monday.com board tracks Google Search Console rankings by program and town, GA4 trial signups and calls, Google Business Profile actions, and which AI prompts now mention your school.
Vantage AI Visibility Tool
