Skyfield Digital audits the organic traffic, links, technical health and AI visibility of any website you plan to acquire, so you can verify the numbers, price the risk and plan the first 90 days before you close.
Google
ChatGPT
Gemini
ClaudeWe respond within 48 hours.
No obligation. Tell us about the target and your timeline and we will scope a review that fits the deal.
For many targets, organic search is a large part of revenue, and it is also one of the easiest numbers to misread. A seller can show a strong traffic chart that depends on a handful of pages, on branded searches that will not transfer or on tactics a core update could undo. Financial review rarely catches that.
Skyfield Digital's SEO due diligence service tests it. We analyze traffic quality, ranking durability, backlink risk, technical debt, content quality and how the brand appears in AI answers, then report what is strong, what is fragile and what it would take to fix. Our SEO due diligence checklist shows the questions we ask.
We check AI search too, which many reviews skip. If buyers ask ChatGPT or Gemini for recommendations in the target's category, a business that never appears carries risk and one that does carries an asset. Read why AI search visibility is a due diligence factor. After close, the same team can run the plan through our private equity program and portfolio SEO service.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Six areas that decide whether organic revenue is durable.
How much traffic is branded and how much is not, which pages carry it and how stable it has been through algorithm updates.
Whether top rankings rest on strong pages and real authority, or on thin content and tactics that carry risk.
Link quality, concentration and signs of paid or manipulative patterns that could lead to a penalty.
Crawl, indexing, speed, structure and migration history, and the cost of fixing what is broken.
Content depth and freshness, search intent match and whether organic visits turn into revenue.
How the target and its category show up in ChatGPT, Gemini, Perplexity and Google AI Overviews, and what is said about the brand.
Search risk sits outside the usual workstreams.
| Financial and Legal Review | SEO and GEO Diligence | Seller Traffic Report | |
|---|---|---|---|
| Traffic source | Reported totals | Branded versus non-branded, by page and by query | Selected charts |
| Risk of decline | Not assessed | Update exposure and ranking durability reviewed | Not disclosed |
| Links and penalties | Rarely reviewed | Backlink and manual action risk checked | Not included |
| Cost to fix | Not estimated | Technical and content work sized | Not included |
| AI visibility | Not reviewed | Tested across major AI engines | Not included |
| Independence | Independent | Independent of the seller | Prepared by the seller |
Both channels now decide how buyers find a business.
What the SEO side doesWhat the GEO side does
Organic search and AI answers now both decide how buyers find a business. A complete review looks at both.
Scoped to your deal timeline and delivered in a form your team can use.
We agree the timeline and request read access to Search Console, analytics and site data, or work from public data when access is limited.
Traffic, links, technical health, content and AI visibility are reviewed against the claims in the deal materials.
A clear report of strengths, risks, estimated cost to fix and the effect on valuation assumptions, written for deal teams.
A 90-day plan to protect the traffic you bought and capture the upside once the deal closes.
Tell us about the target and your timeline. We will scope a review that fits the deal and show you what to check first.
SEO due diligence is an independent review of a website's organic search performance and risks before an acquisition. It tests the traffic, rankings, links and technical health the seller reports and flags issues that could affect value.
Read access to Google Search Console and analytics is ideal, along with a list of past migrations, penalties and vendors. When access is limited, we work from public data and tools and note the limits of the findings.
Heavy reliance on a few pages or on branded searches, unnatural backlink patterns, a recent migration with weak redirects, thin or duplicated content and sharp drops in traffic after algorithm updates.
Buyers increasingly ask AI tools for recommendations. A target that does not appear in those answers may be losing demand that traditional reports do not show, while one that is cited has an advantage worth recognizing.
It depends on the size of the site and the access available. We scope the work to your deal timeline when we speak.
Yes. We can build a 90-day plan and run ongoing SEO and GEO, including across a portfolio through portfolio SEO. Plans start at $1,500 per month.
Yes. We work for the buyer, and findings are reported to you, not to the seller.
Go deeper on SEO and GEO before and after close.
Programs built for firms and their portfolio companies.
One program across every company you own.
The questions to answer before close.
Five causes and how to fix them.
What waiting on SEO really costs.
Programs for large sites and multi-brand groups.
Vantage AI Visibility Tool