Skyfield Digital helps insurance agencies get found by people shopping for coverage, from home and auto to commercial policies. We build the local search and AI presence that puts your agency in front of quote seekers and turns local trust into quote requests.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for insurance agencies like you.
Insurance search splits two ways. Price shoppers type car insurance quotes near me or cheap home insurance and land on carrier sites and comparison tools. Buyers who want a person search insurance agent near me, independent insurance agency or business insurance for contractors, then compare local reviews. After a move, a new business or a claim that went badly, many ask ChatGPT how coverage works and which local agencies to call, and the answer names specific agencies.
An agency wins where a person matters: local knowledge, several carriers and help at claim time when it counts. The site has to say that clearly, show the carriers you place with and make a quote request quick. Independent agencies, captive agents and brokers need to describe themselves accurately, because Google and AI assistants repeat what they can find. Agencies with a page per line of coverage, a page per town and steady recent reviews get the quote request.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit insurance agencies.
Direct carriers and quote comparison sites fill the results for price terms, so a local agency wins by showing its people, its carriers and its local service.
Independent agencies can place with many carriers, but most sites show a row of logos and nothing else. Without clear pages on what you write and with whom, agencies look interchangeable.
Long forms, redirects to a carrier portal and slow follow up lose quote seekers fast. A visitor sent to an unfamiliar portal often does not come back.
SEO, GEO and website development from one team, built around how insurance agencies actually win customers.
Rankings and leads from Google for the services and locations insurance agencies compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
An insurance agency site has to show who you are, which carriers you place with and which coverage you write, then make a quote request quick on a phone. Skyfield builds these sites SEO-ready with quote forms that route into your agency management system.
Insurance SEO is built on coverage lines and local places. We create a page for each line you write, such as auto, home, renters, umbrella, life, commercial auto, general liability, workers compensation and business owner policies, plus pages for the contractors, restaurants and other industries you place often. Town pages show your local presence. We set up the Google Business Profile for each office, manage directory listings and build a review request tied to policy service and claims support. Guides on how coverage works earn local links, and pages state where you are licensed.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen someone asks ChatGPT how much coverage a contractor needs or which independent agencies near them write commercial policies, the answer draws from Google reviews, state department of insurance license lookups, agent association directories, local news and agency sites that explain what they write. We add InsuranceAgency and LocalBusiness schema with lines, carriers, licensing areas and hours, write answer-first coverage pages that explain without recommending a policy, keep details consistent across every directory, and track the prompts shoppers ask.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how insurance agencies get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in finance and b2b.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Plans start at $1,500 per month and include SEO and GEO together. A single-office agency often starts at Launch or Growth, while multi-office agencies with several lines and many producers usually fit Growth or Authority. Every plan includes content, links and tracked AI prompts.
Profile and review fixes can move local visibility within a couple of months. Coverage line and town pages usually take three to six months to rank. Price terms stay hard, so we aim at local agent, industry and coverage questions first.
Yes, and the site should say it plainly. Independent agencies can highlight carrier choice, while captive agents can highlight deep product knowledge and local service. Search and AI answers reward the agency that describes itself clearly and accurately.
Shoppers ask assistants how coverage works and which local agents to call. If the answer names other agencies or only carriers, the quote request goes elsewhere. GEO makes your lines, carriers and service area clear to those engines.
We tie review requests to policy service and claims help, and reply without discussing any policy detail. Content avoids savings promises and coverage advice, states your licensing, and goes through your review before publishing, since advertising rules vary by state and line.
Calls and direction requests from Google Business Profile, rankings and clicks from Search Console, quote requests and calls in GA4, and a tracked list of AI prompts showing when your agency is named. Everything sits on a weekly Monday.com board.
Vantage AI Visibility Tool
