Skyfield Digital helps charities rank on Google for the causes, programs and giving searches that bring in donors, volunteers and the people they serve. We also work to get your organization named when someone asks ChatGPT or Gemini which charity to support for a cause.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for charities like you.
Donors search by cause and by trust. They type best charities for clean water, food bank near me to donate, or is this organization legitimate, then check Charity Navigator, GuideStar and your own site before giving. People who need your services search for the program itself, like free legal aid or emergency housing assistance in their county. More donors now ask ChatGPT or Perplexity which charity to give to for a specific cause, and the answer pulls from ratings sites, news coverage and the charity's own pages.
That puts pressure on three things at once: a website that explains programs and impact in plain language, a Google presence with accurate profile data and reviews, and enough third-party coverage that AI engines treat you as a credible entity. Most charities have strong stories and weak structure, and structure is what search and AI systems read.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit charities.
Searches like donate to hunger relief go to Feeding America and Red Cross, leaving regional charities invisible unless they own local and program-level queries.
Most charity sites describe programs in a paragraph with no eligibility, hours or how-to-apply detail, so they never rank for the people who need them.
Financials, ratings and press live on other sites, and AI assistants look for that coverage before recommending an organization to a donor.
SEO, GEO and website development from one team, built around how charities actually win customers.
Rankings and leads from Google for the services and locations charities compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A charity website has to make giving take under a minute, explain programs clearly enough that clients can self-refer, show financial transparency and let volunteers sign up without a phone call. Skyfield builds these sites SEO-ready with donation, program and impact pages structured for search and AI citation.
We build two tracks: donor search and client search. Donor pages target cause, giving method and location terms, with donation pages that load fast and explain where the money goes. Program pages get the eligibility, hours, intake steps and location detail that people in need actually search for. We fix the technical mess common on charity sites, like duplicate event pages, orphaned campaign microsites and unclaimed Google Business Profiles for each service location, and we create impact reports and data pages that local press and partners link to.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a donor asks an AI assistant which charity is most effective for a cause, the answer leans on Charity Navigator, Candid, GiveWell, Wikipedia, local news and the charity's own site. When someone asks where to get help, it leans on 211 listings, government referral pages and clear program pages. We add NGO and Organization schema with your EIN and ratings, write answer-first program and impact content, get your profiles complete on the rating and referral sites the models pull from, and track the prompts donors and clients use so you can see when your organization is cited.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how charities get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
Certis Government Services needed a site that reads like a capabilities statement. Skyfield Digital designed and built a WordPress site with three service line pages, an 18-project past performance library, a philanthropy page and...
View moreA Kensington medical aesthetics clinic built a search presence from almost nothing. Monthly organic clicks up 169%, impressions up 340%, ranking keywords from 13 to 84, average Google position from 43 to 25, and...
View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in nonprofit and education.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Our SEO and GEO plans start at $1,500 per month for every client type. Many charities fund it through a communications or capacity-building line, and some use the Google Ad Grant separately, which we do not manage but can coordinate with.
Program and local pages typically start ranking within two to four months. Donor-facing cause terms are more competitive and usually take six to twelve months to move, with year-end giving season being the first real test.
Start with the region you serve, because that is where program clients and most individual donors come from. National cause terms are worth pursuing once your local presence and third-party coverage are strong enough to compete.
Yes. People ask ChatGPT and Gemini which organizations are effective for a cause, and the models answer with names pulled from ratings sites, news and well-structured charity websites. Being absent from those sources means being absent from the answer.
We help you build a steady flow of Google reviews from volunteers, donors and program participants, and respond to criticism with facts and transparency. Ratings on Charity Navigator and Candid matter too, so we keep those profiles current.
Search Console rankings for program and donor terms, GA4 donations, volunteer signups and program inquiries, Google Business Profile calls and directions, and tracked AI prompts showing whether your organization is cited. All of it is on a weekly Monday.com board.
Vantage AI Visibility Tool
