Skyfield Digital builds dealership websites that make it easy to find a vehicle, get a price, schedule service and submit a lead. Fast inventory search, real photos and financing tools on a site that ranks and reads well to AI assistants.
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PerplexityWe respond within 48 hours.
No obligation. We review your current site for speed, conversions, technical SEO and how it shows up in Google and AI answers.
Shoppers arrive from a model search or a listing site expecting to filter inventory in seconds, see thirty real photos, understand the out-the-door price and reach a person without a phone tree. Service customers want to book an appointment in under a minute. Most dealer sites are slow, buried in pop-ups, and built on a template where every competitor looks identical. Inventory feeds break, expired listings 404, financing disclaimers are missing and lead forms route to an inbox nobody checks. The site has to convert sales leads, trade-in requests and service bookings on mobile.
Skyfield designs and builds the site, then the same team ranks it. Nothing gets handed off between a design shop and an SEO shop, so the structure, speed and content are right from the first day it is live.
The page types, integrations and details that turn visitors into customers for car dealerships.
Connection to your DMS or inventory provider so new units publish automatically and sold units redirect cleanly.
An integrated appraisal form or Kelley Blue Book style widget that captures the vehicle and the lead.
Estimated monthly payment and lease tools on every vehicle detail page with adjustable term and down payment.
Evergreen pages for each new model with trims, specs, comparisons and a link to live inventory.
Repair pages, coupon pages and a parts request form connected to your service department.
Leads flow into VinSolutions, DealerSocket, Elead or your CRM, with optional chat tied to your BDC.
Franchise dealers often have to stay on an OEM approved provider, in which case we build a WordPress content and service hub alongside it. Independent dealers do best on WordPress with an inventory plugin or a custom build when inventory volume and integrations get complex.
Content-heavy sites, service businesses and anything that needs to be easy for your team to edit.
Product catalogs, checkout and inventory for brands that sell online.
Smaller sites that need to launch fast on a managed platform.
Larger organizations with complex permissions, content workflows and integrations.
Portals, calculators, booking flows and applications that no template handles well.
Most redesigns lose rankings because the new site launches without the redirects, page structure and technical setup the old one had earned. Skyfield builds every website for car dealerships the way we would want to inherit it as your SEO team, because we are your SEO team.
The site launches with clean URL structure, schema markup, fast Core Web Vitals, tracking in GA4 and Search Console, and content written for the searches your customers make on Google and inside AI assistants.
SEO and GEO for Car DealershipsFour steps from kickoff to a site that is live, tracked and ranking.
We map how car dealerships win customers, what your current site does well, and every page and feature the new one needs.
Wireframes and designs for desktop and mobile, built around your brand and the actions visitors need to take.
Development on the platform that fits, with integrations, forms, speed work and on-page SEO done as we go.
Redirects, testing and launch, then the SEO and GEO work that keeps the new site growing.
Every website we build for car dealerships is quoted per project. The quote depends on the number of pages, the platform, the integrations you need and how much content we write. You get a fixed price and timeline before any work starts.
Sites we have built and ranked. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreTell us about your business and we will come back with a free review of your current site and a plan for the new one.
Website development is quoted per project based on inventory volume, integrations and the number of rooftops. A single dealership site typically takes eight to twelve weeks including feed setup and testing.
Not if the migration is planned. We map every ranking page and inventory URL pattern, set redirects, keep your service and model pages intact and monitor Search Console through the switch.
Yes. We work with common inventory feeds and CRMs including VinSolutions, DealerSocket, Elead and CDK, and connect service booking to Xtime or your scheduler of choice.
You own the site, domain and content. We host on managed hosting under your account or deploy to hosting you already control, with full admin access.
The site launches with schema, fast load times and optimized model, inventory and service pages. Ongoing SEO and GEO with content, backlinks and AI prompt tracking is available through our monthly plans.
Vantage AI Visibility Tool
