Vantage AI Visibility ToolSkyfield Digital Blog
Practical guides on SEO, generative engine optimization and website development from the team that does the work every day. Learn how to rank on Google and get cited by ChatGPT, Gemini and AI Overviews.
Google
ChatGPT
Gemini
Claude
ChatGPT vs Gemini vs Perplexity: SEO Strategies for Each
ChatGPT, Gemini, and Perplexity each run their own crawlers with different rules, which means a single generic AI SEO checklist cannot actually serve all three. Gemini and AI Overviews lean on Google's...
Read article
Schema Markup for SEO: What Actually Gets You Cited by AI
Schema markup does not directly move rankings, and it does not guarantee an AI citation either. What the evidence actually supports is narrower: Google has confirmed structured data gives AI Overviews an...
Read article
Keyword Cannibalization: The Silent SEO Killer
Two pages targeting the same keyword do not double a site's chances of ranking. They usually cut each other's chances in half, because search engines end up splitting ranking signals between them...
Read article
How to Recover From a Google SEO Penalty
Google SEO penalty recovery starts with figuring out whether you were hit with a manual action or an algorithmic penalty, since the fix is different for each. A manual action shows up...
Read article
Link Building Myths That Are Hurting Your SEO
Most of what businesses believe about link building is outdated or wrong, and acting on those beliefs actively hurts rankings. More backlinks are not automatically better, a high domain authority score does...
Read article
Technical SEO Checklist for Website Migrations
A website migration protects SEO performance only when the technical work happens before launch, not after. That means a full pre-migration audit and URL inventory, a one-to-one redirect map using 301 redirects,...
Read article
Local SEO for Multi-Location Businesses: A Complete Guide
Local SEO for a multi-location business is not the same project repeated many times. Each location needs its own genuinely unique page, a fully verified Google Business Profile, and consistent name, address,...
Read article
In-House SEO vs Hiring an Agency
There is no universal winner between in-house SEO and hiring an agency. In-house SEO tends to make sense once a company has the budget for two or more specialists and wants deep,...
Read article
SEO Mistakes That Are Killing Your Search Rankings
The SEO mistakes that do the most damage are rarely the obvious ones. They are the structural and technical issues that quietly suppress rankings month after month while looking fine on the...
Read article
Why Contractors Need SEO to Get Their Portfolio Found on Google
Designers, photographers, copywriters, architects, and other creative professionals spend enormous effort building portfolios that showcase genuinely excellent work, then wonder why inbound inquiries never come. The answer is almost always the same:...
Read article
5 Reasons Organic Traffic Drops After a Business Acquisition (And How to Fix It)
Organic traffic drops after acquisition for five predictable reasons: redirect mistakes during rebrand or domain migration, deindexed pages from accidental noindex tags, lost content during site consolidation, sudden Core Web Vitals degradation...
Read article
Signs of an SEO Company That Actually Drives Results
Choosing the right SEO company is one of the most important decisions you can make for your business. With countless agencies promising quick wins and first-page rankings, it can be difficult to...
Read article
No articles match that yet.
View all articles