SEO and GEO Agency for Law Firms

Skyfield Digital helps law firms get found by people who need an attorney right now on Google and in AI answers. We build the search presence that puts your practice areas in front of clients at the moment they decide to call.

★★★★★ 5.0 from 20 verified Google reviews
  • GoogleGoogle
  • ChatGPTChatGPT
  • GeminiGemini
  • ClaudeClaude
  • PerplexityPerplexity

Get your free SEO & GEO audit

We respond within 48 hours.

    Next, you will pick a time for your free strategy call.

    No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for law firms like you.

    How clients choose an attorney now

    Someone facing a divorce, a DUI charge, a car accident or a contested will searches with urgency and specificity. They type personal injury lawyer near me, how much does a divorce lawyer cost, DUI attorney in their county or estate planning attorney for a trust, then compare the map pack, Avvo profiles, reviews and firm websites before calling one or two. Increasingly they first ask ChatGPT whether they have a case, what a lawyer will cost and what kind of attorney they need, and that answer frames every search after it.

    Your firm has to rank for the practice areas and counties you serve, hold a spot in the map pack, and be described accurately in the AI answers clients read before they search. Your site has to establish credibility in seconds, because the client is calling the first firm that looks capable and available.

    What your customers are typing

    • personal injury lawyer near me
    • how much does a divorce lawyer cost in Connecticut
    • DUI attorney New Haven County
    • estate planning attorney for a revocable trust

    Every one of these is a search Skyfield can win for you on Google and inside AI answers.

    Where Law Firms Lose Visibility

    The problems we see most often when we audit law firms.

    01

    Most competitive local vertical

    Legal terms have the most aggressive competition in local search, with firms spending heavily on content and links for every practice area and county.

    02

    Directories sit on page one

    Avvo, FindLaw, Justia and Super Lawyers occupy multiple first-page spots, so the firm site has to be strong enough to compete alongside them.

    03

    Attorney advertising rules

    State bar rules restrict how results, specializations and testimonials can be described, so content has to be persuasive within those limits.

    What We Do for Law Firms

    SEO, GEO and website development from one team, built around how law firms actually win customers.

    SEO

    Rankings and leads from Google for the services and locations law firms compete on.

    • Practice area pages for every matter type you handle
    • Case type sub-pages for specific high-intent searches
    • Attorney profiles with credentials and Attorney schema
    See our SEO approach

    GEO

    Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.

    • Tracked prompts your customers ask
    • Schema and entity signals
    • Citations on sources AI engines trust
    See our GEO approach

    Website Development

    A law firm website has to establish authority instantly with attorney credentials, practice area depth and results presented within bar rules, then make calling or requesting a consultation effortless from a phone. Skyfield builds these sites SEO-ready with intake forms, click-to-call, attorney schema and the page structure that gets firms cited in AI answers.

    • WordPress, Shopify, Wix, Drupal and custom
    • Redesigns that keep your rankings
    • Speed, schema and analytics from day one
    Website development for law firms

    SEO for Law Firms

    We build practice area pages for every matter type you handle, sub-pages for specific case types like truck accidents, high-asset divorce or federal drug charges, attorney profile pages with credentials and bar admissions, and county and city pages for the courts and communities you serve. Local search drives most legal intake, so we optimize your Google Business Profile for each office, manage citations across legal directories and build a compliant review flow. Legal guides that explain what happens after an arrest, how a personal injury claim works or what probate requires earn links from local news, community organizations and legal publishers. We also fix the bloated, slow sites and duplicate practice area pages common in legal marketing.

    Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.

    Get a Free SEO Audit

    What SEO for law firms includes

    • Practice area pages for every matter type you handle
    • Case type sub-pages for specific high-intent searches
    • Attorney profiles with credentials and Attorney schema
    • County and city pages for the courts you serve
    • Google Business Profile optimization for each office
    • Legal guides that earn news and publisher links

    GEO for Law Firms

    When someone asks Claude whether they need a lawyer after a minor accident or which family law attorneys serve their county, the answer draws from legal publishers, state bar sites, Avvo and Justia, Google Business Profile data and firm sites that explain the law and the process clearly. We make your firm citable: LegalService, Attorney and LocalBusiness schema with practice areas, jurisdictions and admissions, practice pages that answer the client's question in the first two sentences, consistent firm details across every legal directory, and guides written the way AI assistants summarize them. Every plan tracks the prompts your clients ask and reports when your firm is named.

    • See how ChatGPT, Gemini, Claude and Perplexity answer for your business today
    • Track the prompts your customers actually ask, month over month
    • Fix the citations and the sentiment on the same foundation as your SEO
    Check My AI Visibility
    Prompts we track for law firmsMonthly
    • Do I need a lawyer for a first DUI in Connecticut?
    • Best personal injury attorneys in Hartford County
    • How much does an estate planning attorney charge?
    • Family law attorneys near me for a contested custody case
    • GoogleGoogle
    • ChatGPTChatGPT
    • GeminiGemini
    • ClaudeClaude
    • PerplexityPerplexity

    Citations, mentions and sentiment for each prompt are reported alongside your rankings every month.

    How We Work With Law Firms

    Three steps from first audit to compounding results.

    Step 1

    Audit and Strategy

    A free SEO and GEO audit, then a plan built around how law firms get found and what a new customer is worth to you.

    • Technical and content audit
    • AI visibility baseline
    • Keyword and prompt map
    Step 2

    Build the Foundation

    Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.

    • On-page and technical fixes
    • Content and link building
    • Schema and entity signals
    Step 3

    Compound and Report

    Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.

    • Monthly SEO and GEO report
    • Tracked AI prompts
    • Ongoing optimization

    Results You Can Verify

    Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.

    5.0Google rating from 20 verified reviews
    50+Brands ranked on page one of Google
    95%Client retention rate
    100%US-based in-house team

    What Skyfield Digital Clients Say

    Rated 5.0 on Google from 20 verified reviews.

    ★★★★★
    I have had the privilege of working closely with Skyfield Digital through my role, engaging with their team on a near-daily basis across a wide range of initiatives. Their support spans everything from consistent day-to-day assistance and detailed monthly reporting to large-scale campaign execution. This has included email communications, video creation and editing, publishing, web content development, and the buildout of our company app—each handled with excellence and precision. Throughout my experience with multiple members of their team, I have encountered nothing short of professionalism, clarity, and confidence. Their communication is consistently thoughtful and proactive. When I’ve needed additional clarity, they have taken the time to explain processes thoroughly—always in a way that is respectful, encouraging, and empowering. What sets Skyfield Digital apart is their transparency and foresight. They clearly articulate their capabilities, and when challenges arise, they communicate proactively—offering solutions while setting clear expectations. Without hesitation, I highly recommend Skyfield Digital for application development, web design, and comprehensive digital strategy, reporting, and support. Their team is exceptional, and their partnership has been invaluable.Read the full review on Google
    Sonya Polino
    ★★★★★
    We’ve worked with Skyfield Digital for over a year, and they’ve become a genuinely invaluable partner to our business. Their team operates with exceptional efficiency, professionalism, and a genuine openness to feedback, consistently integrating themselves as an extension of our internal team rather than a traditional agency. What distinguishes Skyfield Digital is their collaborative and transparent approach. They don’t simply deliver outcomes; they actively educate and upskill our team, strengthening our internal understanding of SEO strategy and enabling more informed, strategic decision-making across our broader marketing efforts. During a full brand evolution and new website launch, Skyfield Digital proved to be an outstanding partner, yet again. They worked seamlessly with third-party brand and web designers, of our choosing, conducting comprehensive audits and extensive backend work to ensure the website was technically robust, fully searchable, and performance-driven — allowing the design team to focus on delivering a visually exceptional result. Their ability to collaborate across teams made a complex process feel smooth and well managed. Most importantly, the impact has been measurable. Last year, we achieved 30% business growth as a direct result of integrating Skyfield’s SEO strategy into a more holistic marketing approach. Skyfield delivers measurable results while building sustainable, long-term value. We would confidently recommend them as a trusted digital growth partner.Read the full review on Google
    Monica Mazur
    ★★★★★
    We have been working with Caleb and the team at Skyfield Digital for over a year now. Very impressed with our changes in SEO ranking. They also did a fantastic job helping us with a blog for our shopify store and putting together some buying guides -- both have enriched our SEO content. Interested in hearing how they can help us with AI searches this year and how we can continue to increase our domain authority.Read the full review on Google
    Tom McIntyre
    ★★★★★
    The whole team at Skyfield is incredibly knowledgeable and they have helped us be more proactive in adapting to GEO as people have started to shift their search queries to ChatGPT and other LLMs. Skyfield goes above and beyond to make sure our SEO goals are met.Read the full review on Google
    Melanie Johnson
    ★★★★★
    We've been working with Skyfield Digital as our SEO partner and couldn’t be more impressed with the experience so far. They handle a high volume of work with incredible efficiency and offer it all at a very reasonable price — a rare combination in this industry. Although it's still early in our SEO journey together, we’ve already started seeing positive indicators and early wins thanks to their efforts. From the start, their team has been responsive, professional, and highly knowledgeable, delivering consistently on timelines and expectations. Skyfield Digital has proven to be a valuable partner, and we’re excited to see how their long-term strategy continues to support our growth. If you're looking for a team that delivers great value without compromising on quality, look no further!Read the full review on Google
    Kari Montoya

    Read All Reviews on Google

    Case Studies

    Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.

    SEO + GEO Plans

    SEO & GEO Pricing for Law Firms

    Skyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.

    Launch
    Start ranking on Google and showing up in AI answers.
    $1,500
    / month
    Monthly Output
    • SEO + GEO ContentAbout 7 articles14,000 words
    • SEO + GEO Backlinks2 / mo
    • AI Prompts Tracked10
    • Pages Optimized4 / mo
    • Strategic Internal Links15 / mo
    • Keywords Tracked50
    • Competitors Monitored3
    • Google Business Profile Optimization
    • llms.txt Setup
    • AI Visibility Baseline Report
    Get Started
    Authority
    Own your category on Google and in AI recommendations.
    $3,500
    / month
    Monthly Output
    • SEO + GEO ContentAbout 17 articles35,000 words
    • SEO + GEO Backlinks8 / mo
    • AI Prompts Tracked50
    • Pages Optimized8 / mo
    • Strategic Internal Links25 / mo
    • Keywords Tracked300
    • Competitors Monitored8
    • Everything in Growth, plus
    • 4 Content Refreshes / mo
    • Unlinked Brand Mention Reclamation
    • Quarterly AI Share of Voice Report
    Get Started
    Scale
    Enterprise output that grows with your budget.
    $5,000
    / month
    Slide to scale Level 1 of 6
    $5k$10k
    Monthly Output
    • SEO + GEO ContentAbout 26 articles52,000 words
    • SEO + GEO Backlinks13 / mo
    • AI Prompts Tracked100
    • Pages Optimized10 / mo
    • Strategic Internal Links30 / mo
    • Keywords Tracked500+
    • Competitors Monitored10
    • Everything in Authority, plus
    • 6 Content Refreshes / mo
    • Multi-Location & Multi-Market Support
    • Priority Turnaround
    Get Started
    Need more than $10,000 / month? Let's build a custom plan

    Ready to Become the Answer for Law Firms?

    One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.

    SEO and GEO Questions From Law Firms

    SEO and GEO come together in one plan starting at $1,500 per month, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. Because legal search is highly competitive, most firms with more than one practice area start at Authority, and personal injury firms in major metros typically need Scale. Every plan includes content, backlinks and tracked AI prompts.

    Case type sub-pages and county pages usually start ranking within three to five months. Head terms like personal injury lawyer in a major city take a year or more against firms that have invested for a decade. We focus first on the queries where you can win intake soonest and report weekly.

    Each office gets its own Google Business Profile, its own location page and its own county content covering the courts and communities it serves. We structure the site so the offices reinforce the firm rather than compete with each other.

    Potential clients ask AI assistants whether they have a case, what it will cost and which firms handle it before they search Google or call anyone. If the answer names other firms or only directories, you never get the call. GEO makes your practice areas, attorneys and jurisdictions clear to those engines.

    We build a review request into your case closing process that complies with your state's rules on solicitation, and we help you respond to reviews without discussing any client matter. All content is written within bar advertising rules on results, specialization claims and testimonials, and we send it through your compliance review before it publishes.

    We track rankings and clicks in Google Search Console, calls, consultation requests and chat leads in GA4, Google Business Profile calls and directions, and mentions of your firm across the AI prompts we monitor. All of it shows on a weekly Monday.com board your managing partner or marketing director can check anytime.