Skyfield Digital helps hotels book more rooms direct by ranking on Google, showing up in Google's hotel results and getting recommended when travelers ask ChatGPT or Gemini where to stay. We reduce your reliance on online travel agencies and fill the group calendar.
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No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for hotels like you.
A traveler searches hotels near the convention center, pet friendly hotel with free parking, hotel near the hospital or hotel block for a wedding, then compares rates, photos and reviews in Google's hotel results, Booking.com, Expedia and Tripadvisor. Many now ask ChatGPT or Gemini to suggest a hotel for a family trip or a business stay, and the assistant answers with a few named properties. Any booking that goes through an online travel agency carries a commission.
To win the direct booking, your Google Business Profile, hotel listing data, room and amenity pages and booking engine all have to agree on rates, photos and availability. Group and event buyers, from wedding planners to corporate travel managers, start with a search too, and they need a page that answers capacity, room counts and how to send a request without waiting for a callback.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit hotels.
Booking.com, Expedia and Tripadvisor appear for the hotel's own name and nearby searches, taking commission on guests who were already looking for you.
Rates, photos and amenities in Google's hotel results lag when nobody maintains them, and a missing direct booking link sends the click to an agency.
Parking, pets, breakfast, shuttles, meeting space and room blocks sit on one brochure page, so searches that describe a stay never reach the property.
SEO, GEO and website development from one team, built around how hotels actually win customers.
Rankings and leads from Google for the services and locations hotels compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A hotel website has to show real rooms, rates and availability fast, hand guests to the booking engine without a jarring switch, and give groups an easy way to request space. Skyfield builds these sites SEO-ready so direct bookings do not depend on agencies.
Hotel SEO starts with the Google Business Profile and hotel listing data: the right category, amenities, photos and a direct booking link tied to your booking engine. On the site we build a page for every room type and amenity, for nearby draws like the airport, hospital, campus, stadium or convention center, and for meetings, weddings and group blocks. Local event and destination guides earn links from tourism boards and local media. We fix slow image-heavy pages, booking engines on a separate domain with no tracking and duplicate listings on review sites.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a traveler asks ChatGPT for a hotel near a hospital or asks Gemini for a pet friendly stay with free parking, the answer is built from Google reviews, Tripadvisor, travel editorial and hotel pages that list amenities and policies plainly. We add Hotel and LodgingBusiness schema with amenities, check-in times and room types, write answer-first pages on parking, pets, breakfast and shuttle service, keep property details identical across Google, review sites and travel directories, and track the prompts guests use so you can see when your hotel is named.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how hotels get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in hospitality and events.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Plans start at $1,500 per month and include SEO and GEO together. An independent single property usually fits Launch or Growth, while hotels with large meeting and wedding business or several properties typically need Authority or Scale.
Google listing and Business Profile fixes often show results within one to three months. Room, amenity and group pages for competitive terms take three to six months, so starting early gives you a head start on the next busy season.
Not by outbidding them on their own terms, but by owning the searches where guests already want your hotel. Your name, nearby landmarks, amenities and group needs are searches a hotel can win, and a direct link in Google captures guests leaning your way.
Travelers ask AI assistants where to stay near a hospital, venue or airport before they open a booking site. If the answer names other properties, you lose the stay before the comparison starts. GEO makes your amenities and location clear to those engines.
We set up review requests after check-out, help you answer every review on Google and Tripadvisor, and use the common themes in reviews to fix gaps on your pages, such as parking or breakfast details.
Calls, direction requests and booking link clicks from Google Business Profile, rankings and clicks in Search Console, direct bookings and group inquiries in GA4, and a tracked list of AI prompts showing when your hotel is named. It all lives on a weekly Monday.com board.
Vantage AI Visibility Tool
