Skyfield Digital helps Colombian companies and foreign brands entering Colombia rank on Google.com.co and get cited by ChatGPT, Gemini and AI Overviews, with Spanish content written for how buyers in Bogotá, Medellín and Cali actually search.
Google
ChatGPT
Gemini
Claude
"We've worked with Skyfield Digital for over a year, and they've become a genuinely invaluable partner to our business. Last year, we achieved 30% business growth as a direct result of integrating Skyfield's SEO strategy into a more holistic marketing approach."
"The whole team at Skyfield is incredibly knowledgeable and they have helped us be more proactive in adapting to GEO as people have started to shift their search queries to ChatGPT and other LLMs. Skyfield goes above and beyond to make sure our SEO goals are met."
"Skyfield Digital deserves a solid five-star rating! Their team is consistently timely, professional, and delivers incredibly detailed work. If you're looking for a company that combines excellence with reliability, Skyfield Digital is the one to go with."
"Working with Skyfield Digital has been amazing! It's truly difficult to find an SEO team that is reliable and transparent. Skyfield Digital provides consistent results, and consistent reports of results. Can't recommend them enough."
"We have been working with the team at Skyfield Digital for over a year now. Very impressed with our changes in SEO ranking. They also did a fantastic job helping us with a blog for our Shopify store and putting together some buying guides. Both have enriched our SEO content."
"Skyfield Digital's expertise in SEO is truly remarkable. What sets the team apart is their commitment to transparency and communication. Throughout the entire process, I was kept in the loop about every step taken to improve my website's search engine rankings."
"Great team and great communication! We have worked with the Skyfield Digital team for over a year and have been really impressed with their quality of work. Highly recommend their SEO services!"
"The Skyfield team was super helpful and the best agency I've worked with for SEO and web development! Highly recommend!"
Colombia has about 41.7 million internet users, roughly 93% of searches run on Google and Colombians made close to 685 million online purchases in 2025 according to the CCCE. Buyers vet suppliers on Google.com.co and increasingly ask AI assistants in Spanish before reaching out, so your brand needs to be the answer at both moments.
Google handles about 93% of Colombian searches. Bing follows at roughly 4.7%, mostly from Windows defaults in offices, with Yahoo near 1.6% and DuckDuckGo under 1%. Google.com.co is where the market lives, and Bing is only worth a quick check for B2B brands selling into corporate procurement teams.
Generative engine optimization gets your company named when a Colombian buyer asks ChatGPT, Gemini, Perplexity or Google AI Overviews for a recommendation. Colombians ask in Spanish, and models draw on Spanish-language sources with clear entity data and quotable facts. We build pages in Colombian Spanish, plus English for export and nearshoring buyers, that those systems trust.
Most Colombian clients see technical fixes indexed and early ranking gains within 90 days. Many Colombian industries still have thin, generic Spanish content online, so a page that answers a specific buyer question well can reach page one on Google.com.co faster than in larger markets.
We audit your site and benchmark it against the competitors ranking on Google.com.co for your target terms, then rank every gap by revenue impact.
We fix crawl, speed and structured data issues, set es-CO hreflang correctly and establish your business as an entity that Google and AI models recognize.
We write Spanish pages with Colombian vocabulary and English pages for US and export buyers, built around real questions with facts that rank and get quoted by AI.
Weekly reports track rankings, AI citations, traffic and leads, and each month's work builds on the last so growth compounds instead of stalling.
| SEO (Google) | GEO (AI answers) | |
|---|---|---|
| Where you appear | Google.com.co results & AI Overviews | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| How you win | Rankings, authority, technical health | Entity trust, citable facts, structured data |
| Buyer intent | Comparing options and ready to buy | Asking AI who to trust |
| Time to results | 3 to 6 months for competitive terms | Often weeks for citations |
Our team brings over 50 years of SEO and digital marketing experience to every campaign. We specialize in the services that actually generate revenue.
Colombia is a market of roughly 54 million people and a growing nearshoring hub for US companies, with Bogotá as the corporate capital, Medellín as a technology and services center, and export strength in coffee, flowers, oil, coal and textiles. Its buyers search in Spanish, favor mobile and respond to content that feels Colombian rather than imported.
StatCounter puts Google at about 93% of search traffic in Colombia, with Bing near 4.7%, Yahoo around 1.6% and DuckDuckGo, Yandex and Ecosia sharing fractions of a point. DataReportal counts about 41.7 million internet users out of a population of roughly 53.6 million, which is close to 78% penetration, alongside about 83 million mobile connections, or roughly 155% of the population. The Colombian Chamber of Electronic Commerce reports close to 685 million online transactions and about 145 trillion pesos in e-commerce sales in 2025, a record. Google.com.co is where nearly every commercial journey in Colombia begins, and there is no second engine worth building a separate strategy around.
Spanish is the language of search, and Colombian Spanish carries its own vocabulary. People search for celular rather than móvil, computador instead of ordenador, and use terms such as domicilio, NIT, factura electrónica and envío gratis that shape commercial queries. Regional usage differs between Bogotá, the Caribbean coast and Antioquia, and voice queries are common on mobile. B2B buyers in software, BPO, energy and manufacturing often search in English for technical products, and nearshoring teams working with US clients read English pages daily. The right setup uses es-CO pages with Colombian terms, English pages for US and export intent, and hreflang that separates Colombia from Mexico, Spain and Argentina.
Colombians are adding AI assistants to their research routine, and Google AI Overviews now appear on a growing share of Spanish queries. A procurement lead in Bogotá might ask ChatGPT to shortlist logistics providers, while a patient in Cali asks Gemini which dental clinic to visit, and in both cases the assistant names a few brands and cites a few sources. Those citations favor sites with clear entity signals, structured data, consistent business listings and Spanish content that answers a real question directly. Brands that are quotable get recommended, and the rest never enter the conversation at all.
Ranking on Google.com.co starts with a fast, crawlable site that performs well on entry-level Android phones over mobile data, since that is how most Colombians browse. It needs pages that match the Spanish phrasing buyers actually type, backed by schema markup, an accurate Google Business Profile and credible mentions from Colombian press and trade directories. Getting cited by AI adds another layer: unambiguous entity data, quotable facts and figures, visible authorship and content that answers questions plainly. We build both together, so the same page that climbs the results also becomes a trusted source for ChatGPT, Gemini and Perplexity.
Local intent is strong in Colombia, and Google Business Profile is usually the first thing a searcher sees for a clinic, restaurant or contractor. We build and optimize location pages and profiles for Bogotá, Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Pereira and Cúcuta, with localidad and barrio level content in the capital where neighborhood names drive queries. For national brands we create city pages that read as genuinely local, so a searcher in Santa Marta and a searcher in Manizales each find a page written for them.
Skyfield's SEO and GEO plans are priced in US dollars and scoped to your goals, whether that is a single Spanish site or a rollout across several Andean and Latin American markets. Every plan includes technical work, content, reporting and AI visibility tracking. Ask for a free audit and we will recommend the right level.
Google, since it handles about 93% of Colombian searches through Google.com.co. Bing holds roughly 4.7% and only matters for corporate buyers on Windows machines. Yahoo and DuckDuckGo are minor, so nearly all of your effort belongs on Google and the AI tools built on it.
GEO is generative engine optimization: making your brand the one ChatGPT, Gemini, Perplexity and AI Overviews recommend. Colombian buyers increasingly ask AI for shortlists in Spanish, so being cited in those answers is becoming a real lead source for consumer and B2B brands alike.
Most clients see early ranking movement within 90 days as technical fixes are indexed and the first Spanish pages take hold. Competitive retail and finance terms take longer, while industrial, health and professional service niches with thin local content move faster.
Yes. We produce Spanish content with the vocabulary Colombians use, plus English pages for US clients, nearshoring buyers, investors and export partners, with hreflang set correctly so Google shows the right version to each searcher.
Yes. Skyfield is headquartered in Connecticut, so we know US search behavior firsthand. We help Colombian BPO firms, software teams, coffee and flower exporters and manufacturers build English pages that rank on Google.com and get cited by AI for American buyers.
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