Skyfield Digital helps optometry practices and eyewear retailers book more eye exams and sell more frames and contacts by ranking on Google and being recommended in AI answers. We turn exam, eyewear and insurance content into a search presence that keeps the schedule and the showroom busy.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for optometry practices like you.
Someone whose prescription has expired, whose child failed a school screening or who wants new frames searches eye exam near me, optometrist that takes my insurance, same day contact lens exam or where to buy designer glasses in my town. They check Google reviews, insurance acceptance, evening hours and whether the practice sells the brands they want. More of that research now happens in ChatGPT and Google AI Overviews, where the patient asks which local optometrist accepts their vision plan or which shop carries a particular frame line and gets specific names.
For the practice, that means exam pages, insurance and vision plan lists, frame brand pages and specialty services like myopia control or dry eye treatment have to be visible to search engines and readable by AI engines. The Google Business Profile, reviews and directory listings have to match the site, since AI answers pull from all of them at once.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit optometry practices.
National retailers with in-store optometry dominate eye exam near me, so an independent practice has to win on specialty care, insurance fit and reviews.
Most practices carry dozens of brands but list none of them on the site, so shoppers searching a brand name never find the local retailer.
Patients search by vision plan, and practices that bury their accepted plans in a PDF lose the visit to whoever lists them plainly.
SEO, GEO and website development from one team, built around how optometry practices actually win customers.
Rankings and leads from Google for the services and locations optometry practices compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
An optometry and eyewear website has to book exams online, list insurance plans, show the frame brands in stock, explain specialty services, support contact lens reorders and meet HIPAA and accessibility requirements. Skyfield builds these sites SEO-ready with service, insurance and brand pages structured for search and AI citation.
Skyfield builds pages for every service and product line: comprehensive eye exams, contact lens fittings, pediatric exams, myopia management, dry eye treatment, diabetic eye care, emergency eye care, and the frame brands and lens options you carry. Insurance pages list every vision plan and medical plan you accept. Location pages and a fully optimized Google Business Profile drive map pack rankings in every town you serve. We fix the technical issues common to optometry sites, including thin service pages from practice templates, missing medical schema and online booking widgets that block crawling. Vision health guides and frame buying content earn links from local media, schools and health resources.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a parent asks Gemini which local optometrist offers myopia control or someone asks ChatGPT where to buy a specific frame brand nearby, the answer is built from Google Business Profile data, review sites, insurance provider directories, frame brand store locators, AOA resources and practice sites that state services, plans and brands plainly. Skyfield gets your practice named in those answers with Optician, MedicalBusiness and Product schema, answer-first service and insurance pages, consistent entity data across directories and brand locators, and coverage in the local and vision care sources those engines cite. Every plan tracks the prompts your patients use and shows where you appear.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how optometry practices get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in healthcare and aesthetics.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Combined SEO and GEO plans start at $1,500 per month for Launch, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. A single-location practice usually fits Launch or Growth, while multi-location groups or practices with a large optical retail operation typically need Authority. Every plan includes content, backlinks and tracked AI prompts.
Google Business Profile and insurance page work usually moves within two to three months, especially in the map pack. Competitive terms like eye exam near me in a dense market take four to seven months. Booking volume tends to rise once service and insurance pages rank across your service area.
Yes, within reason. Routine exam patients stay close, but specialty patients seeking myopia control, dry eye treatment or scleral lens fittings will travel thirty to forty five minutes. We build location pages for the towns in that radius and focus specialty content on the wider area.
Patients now ask ChatGPT and Gemini which optometrist takes their plan or offers a specific service before searching Google. If your services, plans and brands are not readable by those engines, the answer names a chain or a competitor. GEO work makes your practice citable in those recommendations.
We build a review request workflow that follows HIPAA guidance and never references exam findings or prescriptions in responses. Patient stories are published only with documented consent, and all forms and booking tools are configured to keep protected health information off the marketing site.
Reporting comes from Google Search Console, GA4 and the AI prompts we track, all shown on a weekly Monday.com board. You see rankings by service and town, organic exam bookings and calls, optical page traffic and which AI engines are recommending your practice.
Vantage AI Visibility Tool
