The Fractional CMO Tool Stack: Run Marketing for Multiple Clients Without Bloat
Quick Answer TL;DR A lean fractional CMO tool stack covers five jobs: strategy and reporting, content production across different brand voices, a repeatable SEO and GEO audit for every client site, social scheduling and client-facing previews, and client communication. The multiplier problem is real: a tool priced at 20 dollars a month per seat […]
The CMO’s Marketing Audit Toolkit: What to Check Before Every Campaign
Quick Answer TL;DR A complete pre-campaign marketing audit checks five things before a single dollar of spend goes live: whether targeting and audience assumptions still hold, whether creative is on-brand and compliant, whether the landing page is actually structured to convert and be indexed correctly, whether tracking and attribution are firing, and whether the […]
