ChatGPT vs Gemini vs Perplexity: SEO Strategies for Each

Quick Answer TL;DR ChatGPT, Gemini, and Perplexity each run their own crawlers with different rules, which means a single generic AI SEO checklist cannot actually serve all three. Gemini and AI Overviews lean on Google’s existing index, so classic technical SEO and entity schema carry over directly. ChatGPT runs OAI-SearchBot for indexing, which respects robots.txt, […]
Schema Markup for SEO: What Actually Gets You Cited by AI

Quick Answer TL;DR Schema markup does not directly move rankings, and it does not guarantee an AI citation either. What the evidence actually supports is narrower: Google has confirmed structured data gives AI Overviews an advantage, and Microsoft has confirmed the same for Bing Copilot, while ChatGPT and Perplexity have never confirmed whether they […]
Vantage: The Free Browser Extension for SEO and GEO

Quick Answer TL;DR Vantage is a free browser extension for Chrome and Firefox from Skyfield Digital that audits any page for both traditional SEO and GEO, generative engine optimization, in a single pass. It runs 77 weighted checks across 10 rule categories and returns three scores, an SEO score, a GEO score, and a […]