The Hidden Cost of Managing Multiple SEO Vendors Across a Portfolio
Quick Answer TL;DR Managing multiple SEO vendors across a portfolio creates four hidden costs: operational overhead from coordinating multiple vendor relationships, strategic incoherence from each vendor optimizing locally, reporting fragmentation that prevents portfolio-level benchmarking, and price inflation versus consolidated engagement pricing. Across a 10-holding portfolio, these costs typically add up to $200K to $500K annually […]
