What It Costs to Ignore SEO in the First 90 Days Post-Acquisition
Quick Answer TL;DR Ignoring SEO during the first 90 days post-acquisition costs portfolio companies on three fronts: cumulative ranking decay (rankings drift downward without active maintenance), competitive ground loss (competitors using the gap to move ahead), and compounding lag (SEO is a 6 to 12 month investment, so every month skipped delays results by more […]
How to Benchmark SEO Performance Across Multiple Portfolio Holdings
Quick Answer TL;DR Benchmarking SEO across portfolio holdings requires three things: standardized KPIs applied identically across every company, normalized data inputs (everyone using the same tracking methodology), and a consolidated dashboard that lets leadership compare performance in one view. The minimum benchmark set covers organic sessions, organic-driven revenue, ranking share-of-voice, AI citation count, technical health […]
