The SEO Due Diligence Checklist Every Acquisition Team Should Run Before Close
Quick Answer TL;DR SEO due diligence covers nine specific areas: technical health, indexation, ranking portfolio, backlink quality, content inventory, brand search demand, AI search visibility, analytics integrity, and historical penalty exposure. A target with hidden issues in any of these areas can cost 6 to 12 months of post-close remediation. The checklist below is the […]
