Why Your Portfolio Companies Are Invisible in AI Search (And What It’s Costing You)

Employee working on paper work at a desk

Quick Answer TL;DR Private equity portfolio companies are invisible in ChatGPT, Perplexity, Gemini, and Google AI Overviews because their websites are structured for 2015-era SEO, not for AI citation. AI engines cite content that answers specific questions in self-contained, attributable blocks with clear entity signals and structured markup. Most acquisition-backed websites do none of this. […]