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SEO case study

How We Went Brought Zero Traffic to Explosive Growth for Neighbor Joe Buys Houses

Real Estate SEO
  • Client Neighbor Joe Buys Houses
  • Industry Real Estate
  • Services SEO
  • Published 2025
+225%
Increase in organic traffic
+87.8%
Increase in page 1 ranking
+105%
Increase in organic conversions

Neighbor Joe had no traffic, no organic leads, and no search rankings when he partnered with Skyfield Digital. From that point, we worked hard to bring his website to where it is today.

At a glance

  • Who: Neighbor Joe Buys Houses, a real estate business
  • What we did: Content Development, On-Page SEO & Internal Linking and Off-Page SEO
  • What happened: +225% increase in organic traffic, +87.8% increase in page 1 ranking and +105% increase in organic conversions
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The Challenge

The challenge with Neighbor Joe’s SEO was the uphill battle we had to fight to get him ranking. Other in the industry had aged domains, conte development, and ongoing SEO support, Neighbor Joe had just recently registered his domain.

The Strategy

The solution involved an aggressive approach to SEO. GEO local pages, consistent blog uploads, on-page optimization, contextual internal links, and off-page SEO that surpassed what the competitors were investing.

  1. 01

    Content Development

    Our goal was to establish local relevancy and dominance. One way of doing so, was developing curated content for Connecticut residents. In addition to helpful content, we developed a landing page for each city and county in the state, establishing state-wide relevancy.

  2. 02

    On-Page SEO & Internal Linking

    In addition to the content output, consistent comp analysis and on-page optimizations were made on a weekly and daily basis. Finding new ways to improve pages that were competing for the top ranking. Internal linking was also a regular campaign run to aid in internal equity transfer and phrase building.

  3. 03

    Off-Page SEO

    The off-page SEO strategy was aggressive and expedited due to the lack of domain age and referrals. Our goal was to increase the domain authority to promote page rankings for key terms and phrases.

The Results

As a result, Neighbor Joe now outranks the majority of competitors in the area for high value keywords. Even with a younger domain age, the website easily dominates for new and upcoming keywords.

By the numbers: +225% increase in organic traffic, +87.8% increase in page 1 ranking and +105% increase in organic conversions.

  • +225%Increase in organic traffic
  • +87.8%Increase in page 1 ranking
  • +105%Increase in organic conversions

Key Takeaways

  • The playbook: Content Development, On-Page SEO & Internal Linking and Off-Page SEO, run together as one program instead of separate tactics.
  • The headline number: +225% increase in organic traffic for Neighbor Joe Buys Houses.
  • Beyond traffic: +87.8% increase in page 1 ranking and +105% increase in organic conversions, the signals that turn visibility into revenue.
  • Why it matters for you: the same approach applies to any real estate business competing for search and AI visibility.

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