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- Composidie
Composidie SEO & GEO Case Study: Ranking Keywords Up 230% in 12 Months
Composidie is a precision tool and die manufacturer in Apollo, Pennsylvania, building progressive dies, metal stampings, lead frames and reel-to-reel plating for aerospace, defense, medical, electronics and automotive customers. Its buyers are engineers and sourcing managers who search for very specific capabilities, and until 2025 those searches mostly went to competitors and directories.
Skyfield Digital rebuilt Composidie's search presence around those capability queries. Between August 2025 and August 2026 the site's ranking keywords in the US grew from 162 to 534, its average Google position improved from 37 to 17, and its top 10 rankings went from 12 to 60. Google now cites composidie.com in AI Overviews for 24 queries, and organic search produced 147 tracked quote and contact leads in the last six months.
At a glance
- Who: Composidie, a manufacturing business
- What we did: Capability and industry pages tuned for search, Engineering content that earns citations and Tracking and a GEO layer
- What happened: +230% increase in ranking keywords (162 to 534), 17.3 average Google position, improved from 37.0, 5x increase in top 10 rankings (12 to 60), 24 google AI Overview citations, up from 1, +37% increase in search impressions and 147 organic quote and contact leads in six months in 12 months
- AI visibility: cited in ChatGPT, Google Gemini and Google AI Overviews
The Challenge
Composidie had a deep capability set and a shallow search footprint. In August 2025 the site ranked for 162 keywords in the US, only 12 of them on page one, and its average Google position across all queries sat around 37. High-intent searches such as “progressive die stamping” and “precision metal stamping” did not rank in the top 100 at all. Impressions were growing on the industry pages, but the average position kept those pages off page one and click-through rate hovered under 1%.
The site also had no way to prove what search was worth. GA4 had no key events, so quote requests, contact forms and phone calls were invisible, and there was no content answering the technical questions engineers ask before they shortlist a supplier.
The Strategy
We treated Composidie's capabilities as the keyword map: one page per process and industry, technical content that answers engineering questions, and conversion tracking so every lead could be traced back to a query.
- 01
Capability and industry pages tuned for search
We reworked the service pages for die design, progressive dies, metal stamping, lead frames and reel-to-reel plating and the industry pages for aerospace and defense, electronics, medical devices and energy, aligning titles, headings, copy and internal links with the way engineers and buyers actually search.
- 02
Engineering content that earns citations
We published guides such as the complete guide to progressive die design, how progressive die stamping works, stamped versus etched lead frames and tool and die design principles. These posts drew impressions within weeks of publishing and are the pages Google's AI Overviews now pull from.
- 03
Tracking and a GEO layer
We configured GA4 key events for quote requests, contact forms, phone clicks and lead generation in May 2026, structured the new content with direct answers and consistent entity facts so AI Overviews and assistants could cite it, and tracked AI Overview citations and AI referrals every month.
The Results
In the Semrush US database Composidie's ranking keywords grew from 162 in August 2025 to 534 in August 2026, top 3 rankings from 4 to 26 and top 10 rankings from 12 to 60. "Progressive die stamping" (590 searches a month) moved from outside the top 100 to #10 between March and August 2026, "progressive stamping die" reached #15, and the site now holds #1 for "die design and build", "progressive die engineering", "aerospace metal stamping", "defense metal stampings", "high-speed progressive dies" and "contour grinding services".
Search Console shows the shift in position: the average Google position across all queries went from 36.96 in March to August 2025 to 17.26 in the same months of 2026, impressions rose 37% in the last six months against the six before (163,293 to 223,508) and clicks rose 11%, with clicks up 14% year over year. With key events in place, organic search produced 147 quote, contact and phone leads between March and August 2026, 48% of everything the site tracked, and monthly organic leads roughly doubled from 25 in May to 48 in August. On the AI side, Google AI Overview citations went from 1 to 24 and AI assistants sent 71 sessions and 9 leads between March and September.
By the numbers: +230% increase in ranking keywords (162 to 534), 17.3 average Google position, improved from 37.0, 5x increase in top 10 rankings (12 to 60), 24 google AI Overview citations, up from 1, +37% increase in search impressions and 147 organic quote and contact leads in six months in 12 months.
- +230%Increase in ranking keywords (162 to 534)
- 17.3Average Google position, improved from 37.0
- 5xIncrease in top 10 rankings (12 to 60)
- 24Google AI Overview citations, up from 1
- +37%Increase in search impressions
- 147Organic quote and contact leads in six months
AI search visibility
Google AI Overviews now cite composidie.com for 24 queries in the Semrush US database, up from a single citation in August 2025, and AI Overviews appear on 352 of the keywords the site ranks for. AI assistants have started sending buyers directly: between March and September 2026, ChatGPT, Gemini, Claude and Copilot referred 71 sessions that produced 9 contact and quote conversions, a conversion rate well above the site average.
Key Takeaways
- The playbook: Capability and industry pages tuned for search, Engineering content that earns citations and Tracking and a GEO layer, run together as one program instead of separate tactics.
- The headline number: +230% increase in ranking keywords (162 to 534) for Composidie in 12 months.
- Beyond traffic: 17.3 average Google position, improved from 37.0, 5x increase in top 10 rankings (12 to 60), 24 google AI Overview citations, up from 1, +37% increase in search impressions and 147 organic quote and contact leads in six months, the signals that turn visibility into revenue.
- AI search: Composidie is now cited by ChatGPT, Google Gemini and Google AI Overviews, so the brand shows up when buyers ask AI instead of Google.
- Why it matters for you: the same approach applies to any manufacturing business competing for search and AI visibility.
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