Skyfield Digital builds private equity firm websites that present the thesis, portfolio and team credibly, and portfolio company websites that convert in their own industries. Every site launches SEO-ready with structured pages and schema in place.
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No obligation. We review your current site for speed, conversions, technical SEO and how it shows up in Google and AI answers.
A founder on the firm's site wants to know whether you invest in their sector, size and geography, what you do with the companies you buy and who they would be working with. An LP or intermediary wants the portfolio, track record within compliance limits and the team. PE firm sites usually fail with a homepage of stock imagery and abstractions, investment criteria in a single paragraph, portfolio logos with no detail, team pages without depth and no path for a founder to start a conversation quietly. The site has to convert founder and intermediary inquiries, support LP and press needs, satisfy compliance review and connect to portfolio company sites in a way that builds authority for both.
Skyfield designs and builds the site, then the same team ranks it. Nothing gets handed off between a design shop and an SEO shop, so the structure, speed and content are right from the first day it is live.
The page types, integrations and details that turn visitors into customers for private equity firms.
Sector pages with investment criteria, platform and add-on strategy and links to relevant portfolio companies.
A filterable portfolio with structured company data, exits and case-style detail where compliance allows.
Partner and operating team pages with backgrounds, sector focus and board roles.
Guides on the sale process, valuation, transition and what partnership looks like, structured for search.
A secure business submission flow with NDA acknowledgment routed to the right deal team.
A reusable template and SEO standard for portfolio company sites so new acquisitions launch quickly and consistently.
WordPress fits most private equity firms because thesis, portfolio and team pages need regular updates without a developer, and the same platform can be standardized across portfolio companies. Portfolio companies that sell products online are built on Shopify, and companies with unusual requirements get a custom build.
Content-heavy sites, service businesses and anything that needs to be easy for your team to edit.
Product catalogs, checkout and inventory for brands that sell online.
Smaller sites that need to launch fast on a managed platform.
Larger organizations with complex permissions, content workflows and integrations.
Portals, calculators, booking flows and applications that no template handles well.
Most redesigns lose rankings because the new site launches without the redirects, page structure and technical setup the old one had earned. Skyfield builds every website for private equity firms the way we would want to inherit it as your SEO team, because we are your SEO team.
The site launches with clean URL structure, schema markup, fast Core Web Vitals, tracking in GA4 and Search Console, and content written for the searches your customers make on Google and inside AI assistants.
SEO and GEO for Private Equity FirmsFour steps from kickoff to a site that is live, tracked and ranking.
We map how private equity firms win customers, what your current site does well, and every page and feature the new one needs.
Wireframes and designs for desktop and mobile, built around your brand and the actions visitors need to take.
Development on the platform that fits, with integrations, forms, speed work and on-page SEO done as we go.
Redirects, testing and launch, then the SEO and GEO work that keeps the new site growing.
Every website we build for private equity firms is quoted per project. The quote depends on the number of pages, the platform, the integrations you need and how much content we write. You get a fixed price and timeline before any work starts.
Sites we have built and ranked. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreTell us about your business and we will come back with a free review of your current site and a plan for the new one.
Website development is quoted per project. A firm site with thesis, portfolio and team pages typically takes eight to twelve weeks from kickoff to launch. Portfolio company sites are scoped by industry, with most service business sites taking six to ten weeks and e-commerce or multi-location builds taking longer.
Yes. We inventory every existing URL, redirect anything that changes, carry over metadata and schema, and compare crawls before launch. This is the same process we use when merging an add-on acquisition's site into a platform company's domain.
Most firm sites need a CRM or deal management connection such as DealCloud, Affinity or Salesforce, a secure document or data room link, press and news feeds, LP portal links and analytics with consent management. Portfolio sites need whatever their industry requires, from field service scheduling to e-commerce.
The firm owns the firm site and each portfolio company owns its own site, code, content and accounts. We set up hosting in the appropriate entity's name so sites transfer cleanly at exit, and hand over full administrative access at launch.
Each site launches with technical SEO, schema and structured content in place. Ongoing ranking growth, content, link building and AI prompt tracking continue through a combined SEO and GEO plan starting at $1,500 per month, scoped per site.
Vantage AI Visibility Tool
