Skyfield Digital builds optometry and eyewear websites that book exams online, list insurance plans, showcase frame brands and support contact lens reorders. Every site launches SEO-ready with service and brand pages in place.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. We review your current site for speed, conversions, technical SEO and how it shows up in Google and AI answers.
A patient on your site wants to book an exam in under a minute, confirm you take their insurance, see the frames you carry and reorder contacts without calling. Optometry sites usually fail with booking widgets that open a separate portal, insurance lists hidden in PDFs, no frame or brand pages at all, patient forms that are not HIPAA compliant and pages that load slowly on mobile. The site has to convert exam bookings, contact lens orders and optical visits, support new patient intake online and meet accessibility requirements for patients with low vision.
Skyfield designs and builds the site, then the same team ranks it. Nothing gets handed off between a design shop and an SEO shop, so the structure, speed and content are right from the first day it is live.
The page types, integrations and details that turn visitors into customers for optometry practices.
Booking connected to RevolutionEHR, Crystal PM, Eyefinity or your scheduling platform with HIPAA-compliant intake forms.
A page for each vision and medical plan with coverage notes, plus a plan lookup for patients unsure of their benefits.
Brand pages with lookbook imagery, style filters and a reserve-to-try-on form tied to your inventory.
Online reordering integrated with your distributor or an in-house order form with prescription verification.
Dedicated pages for myopia management, dry eye, scleral lenses, vision therapy and diabetic eye care with medical schema.
Integration with a virtual try-on tool so shoppers can preview frames from home before visiting.
WordPress fits most optometry practices because service pages, insurance lists and scheduling integrations are easy to manage. Practices with a serious online eyewear retail operation are better served by Shopify for the store, connected to a WordPress site for the clinical side.
Content-heavy sites, service businesses and anything that needs to be easy for your team to edit.
Product catalogs, checkout and inventory for brands that sell online.
Smaller sites that need to launch fast on a managed platform.
Larger organizations with complex permissions, content workflows and integrations.
Portals, calculators, booking flows and applications that no template handles well.
Most redesigns lose rankings because the new site launches without the redirects, page structure and technical setup the old one had earned. Skyfield builds every website for optometry practices the way we would want to inherit it as your SEO team, because we are your SEO team.
The site launches with clean URL structure, schema markup, fast Core Web Vitals, tracking in GA4 and Search Console, and content written for the searches your customers make on Google and inside AI assistants.
SEO and GEO for Eyewear and Optometry PracticesFour steps from kickoff to a site that is live, tracked and ranking.
We map how optometry practices win customers, what your current site does well, and every page and feature the new one needs.
Wireframes and designs for desktop and mobile, built around your brand and the actions visitors need to take.
Development on the platform that fits, with integrations, forms, speed work and on-page SEO done as we go.
Redirects, testing and launch, then the SEO and GEO work that keeps the new site growing.
Every website we build for optometry practices is quoted per project. The quote depends on the number of pages, the platform, the integrations you need and how much content we write. You get a fixed price and timeline before any work starts.
Sites we have built and ranked. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
Certis Government Services needed a site that reads like a capabilities statement. Skyfield Digital designed and built a WordPress site with three service line pages, an 18-project past performance library, a philanthropy page and...
View moreChristian Union ran separate websites for its national ministry, ten campus chapters and its programs. Skyfield Digital merged them into one WordPress multisite with a custom theme, 12 sites, devotional, magazine and audio libraries,...
View moreTell us about your business and we will come back with a free review of your current site and a plan for the new one.
Website development is quoted per project based on service count, optical retail features, integrations and location count. Most single-location practice sites take six to ten weeks from kickoff to launch, with online eyewear stores adding time for catalog setup.
Yes. We inventory every existing URL, redirect anything that changes, carry over metadata and schema, and compare crawls before launch. Service and location pages come through stronger because they gain structure, speed and better internal links.
Most optometry sites need scheduling tied to the practice management system, HIPAA-compliant forms, contact lens ordering, review display, GA4 and call tracking. Practices with an optical store add inventory sync, virtual try-on and payment processing.
You own the code, content, images and all accounts. We set up hosting in your name on managed WordPress hosting with SSL, backups and security monitoring, and hand over full administrative access at launch.
The site launches with technical SEO, schema and service content in place. Ongoing ranking growth, Google Business Profile management, new content, link building and AI prompt tracking continue through a combined SEO and GEO plan starting at $1,500 per month.
Vantage AI Visibility Tool
