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government building side view

Certis Solutions Website Case Study: Built Around Government Capabilities

Certis Solutions, operating as Certis Government Services, is a certified small business that supports federal, state and local government programs nationwide with construction, engineering, environmental, energy and emergency management staffing and project teams. Its buyers are contracting officers and prime contractors who evaluate a firm the way they read a capabilities statement: service lines, past performance, certifications and how fast a team can mobilize.

Skyfield Digital designed and built the new certisgs.com in WordPress from a July 2025 kickoff, with a Figma design phase, a scoped round of post-design changes in October and a build that organizes the company around three service lines (Federal, State & Local, Emergency Management), a past performance library of 18 projects for agencies including USACE, NAVFAC, AFCEC, FEMA and the VA, DOD SkillBridge and IRA compliance sections, a philanthropy page for the Anrak Charitable Foundation, and a contact form that qualifies project type and timeline before anyone picks up the phone.

Woman getting an injectable in her lips

The Amer Clinic SEO & GEO Case Study: Organic Clicks Up 169% in 15 Months

The Amer Clinic is a medical aesthetics clinic in Kensington, London, founded by plastic surgeon Dr Priyanka Chadha, offering dermal fillers, anti-wrinkle injections, skin boosters, Sculptra, Morpheus8, laser treatments, CoolSculpting Elite and EmSculpt Neo. In central London every treatment query is contested by hundreds of clinics, and in May 2025 the site ranked for just 13 keywords in the UK.

Skyfield Digital built the clinic’s organic presence page by page. Between May 2025 and August 2026 monthly organic clicks grew from 130 to 350, impressions from 5,594 to 24,618 and ranking keywords from 13 to 84, while the average Google position improved from 42.8 to 25.1. Organic search is now the clinic’s top converting channel, responsible for 46% of consultation bookings, calls and WhatsApp enquiries in the last six months.

school chairs and desks lined up

School Outlet SEO & GEO Case Study: Organic Revenue Up 695% in 6 Months

School Outlet is an online school furniture and equipment retailer based in Phoenix, Arizona, selling desks, chairs, tables, storage and playground equipment to preschools, K-12 schools and districts from more than 20 US manufacturers. Its buyers are procurement staff and administrators who research by product type, compare on price and often request a quote before ordering.

Skyfield Digital has run search for School Outlet since 2025, and the six months from March to August 2026 were the store’s strongest on record. Compared with the prior six months, organic purchases rose 374%, organic revenue rose 695% and organic clicks grew 40%, with August 2026 the highest click month in two years. The store now ranks #1 for “school desk”, “school chairs” and “classroom chairs”, is cited in Google AI Overviews for 228 queries, and gets nearly twice the visits from AI assistants.