Why Traditional B2B SEO Strategy Is Failing (And What to Do Instead)

Black laptop displaying the Google search page

Quick Answer TL;DR Traditional B2B SEO is built to win traffic from broad keywords, but B2B buyers form a shortlist before they contact anyone, and AI answers now resolve many early questions without a click. Five assumptions break: chase the biggest keywords, publish more top-of-funnel posts, build links by volume, write for one persona and […]

Due Diligence in the AI Era: How to Evaluate a Target Company’s Online Footprint

Close-up of a smartphone displaying LinkedIn's data privacy settings, including options to manage personal data, download account information, and view search history.

  TL;DR A modern diligence review of a target’s online footprint covers five checks: what AI assistants say about the company, where its organic traffic and conversions really come from, how its reputation reads, how consistent its business facts are, and whether its site and tracking can be trusted. Run it on the target’s own […]

Why PE-Backed Companies Are Losing Market Share to AI-Optimized Competitors

Laptop displaying a sharply declining financial market chart with a red trend line against blurred city lights at night.

  TL;DR PE-backed companies are losing deals they never see. Buyers now build vendor shortlists inside ChatGPT, Gemini, Perplexity and Google AI Overviews, and companies with scattered brand names, thin entity data and little third-party coverage get left out of those answers. Generative engine optimization fixes it with one consistent entity, answer-first pages and mentions […]