Due Diligence in the AI Era: How to Evaluate a Target Company’s Online Footprint

Close-up of a smartphone displaying LinkedIn's data privacy settings, including options to manage personal data, download account information, and view search history.

  TL;DR A modern diligence review of a target’s online footprint covers five checks: what AI assistants say about the company, where its organic traffic and conversions really come from, how its reputation reads, how consistent its business facts are, and whether its site and tracking can be trusted. Run it on the target’s own […]

Why PE-Backed Companies Are Losing Market Share to AI-Optimized Competitors

Laptop displaying a sharply declining financial market chart with a red trend line against blurred city lights at night.

  TL;DR PE-backed companies are losing deals they never see. Buyers now build vendor shortlists inside ChatGPT, Gemini, Perplexity and Google AI Overviews, and companies with scattered brand names, thin entity data and little third-party coverage get left out of those answers. Generative engine optimization fixes it with one consistent entity, answer-first pages and mentions […]

Should Your Business Use ChatGPT for Image Generation?

Bucharest romania july 30th 2024 ai driven chatgpt on a mobile app

TL;DR No. Skyfield Digital recommends skipping ChatGPT and other AI image generators for public-facing visuals and paying an artist instead, either an online freelancer or a local illustrator. In the 2026 Bentley University-Gallup survey, 66% of adults aged 18 to 29 viewed businesses using AI to create ads negatively, and readers who suspect content is […]