How B2B Buyers Use ChatGPT to Pick Software, and How to Make Sure You’re Recommended

Laptop displaying an AI chatbot interface used to research and compare software

Quick Answer TL;DR B2B software buyers now start in AI chatbots, and a recommendation changes who gets considered. ChatGPT credits a recommended tool’s own website only about 12% of the time, so being recommended depends on what other sources say about you. To get recommended, publish fair comparison pages in list and table form, earn […]