Should Your Business Use ChatGPT for Image Generation?

Bucharest romania july 30th 2024 ai driven chatgpt on a mobile app

TL;DR No. Skyfield Digital recommends skipping ChatGPT and other AI image generators for public-facing visuals and paying an artist instead, either an online freelancer or a local illustrator. In the 2026 Bentley University-Gallup survey, 66% of adults aged 18 to 29 viewed businesses using AI to create ads negatively, and readers who suspect content is […]

The Future of Search: What Marketing Teams Need to Know About Multi-Engine Optimization

ChatGPT interface in dark mode showing the “Ask anything” prompt box with Tools and add options beneath it.

Quick Answer TL;DR Multi-engine optimization is the practice of building visibility across every place your buyers search: Google’s classic results, AI Overviews and AI Mode, ChatGPT, Bing and Copilot, Perplexity, YouTube, Amazon, Reddit and social platforms. Google still handles most searches, but its share is slipping, AI Mode passed one billion monthly users in 2026, […]

How Search Engine Optimization Strategies Differ Across Major CMS Platforms

WordPress admin dashboard showing the Add Plugins page with plugin listings, ratings, installation options, and the navigation menu on the left.

Quick Answer TL;DR The fundamentals of SEO are the same on every CMS, but where you spend your effort changes a lot. WordPress gives you full control, so the work is keeping speed, plugins and index bloat in check. Shopify handles the technical basics but locks URL structure, so the work is managing duplicate paths, […]

B2B SEO Strategy: Converting High-Intent Traffic into Business Leads

Analytics dashboard showing page views, line graphs, and a pie chart tracking website traffic and performance over time.

Quick Answer TL;DR A B2B SEO strategy that produces leads starts at the bottom of the funnel, not the top. Target the searches buyers make when they are comparing vendors, checking prices and looking for a provider for their specific use case, then build pricing, comparison, alternatives, industry and case study pages that answer those […]

Local GEO Tactics: How to Get Recommended by AI for Regional Searches

Laptop displaying a digital map of Washington, D.C. with location markers and geographic mapping tools open on the screen.

Quick Answer TL;DR Local GEO is the work of getting ChatGPT, Gemini, Google’s AI Overviews, Perplexity and Siri to name your business when someone asks for a provider in your area. Each assistant reads different local data: Google’s tools lean on your Business Profile and Maps data, ChatGPT pulls from Bing’s index and, since July […]