Skyfield Digital helps schools, colleges and training providers reach the students and parents who compare programs on Google and ask AI assistants where to enroll. We build the search presence that turns program research into applications, inquiries and campus visits.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for schools and colleges like you.
A prospective student searches for an online MBA with no GMAT requirement or a welding certificate program near me, then compares tuition, accreditation, outcomes and reviews across Niche, College Board and Google. Parents of younger students search for private schools by town and read every review. More of that comparison now happens inside ChatGPT and Gemini, where a student asks which programs fit their budget and goals and gets a shortlist with tuition figures and program lengths pulled from whatever sources the engine trusts.
Your institution has to be visible for every program, every delivery format and every audience you serve. Program pages, admissions information, tuition and outcomes data need to be structured so Google can rank them and AI engines can quote them accurately. Your entity has to match across accreditor databases, College Scorecard, Niche and your own site, or the assistant will summarize a competitor instead.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit schools and colleges.
Most institutions publish programs inside a catalog system or PDF, so the pages that should rank for degree and certificate searches barely exist for Google.
Niche, US News, College Board and bootcamp review sites rank above institutional sites for almost every comparison query, and AI assistants draw from them.
Admissions, academic departments and marketing each own part of the site, which leaves duplicate pages, inconsistent tuition figures and no single authoritative answer.
SEO, GEO and website development from one team, built around how schools and colleges actually win customers.
Rankings and leads from Google for the services and locations schools and colleges compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
An education website has to guide prospective students to the right program, present tuition and admissions requirements clearly, capture inquiries and applications, serve current students and families, and meet accessibility requirements. Skyfield builds school and college sites that convert and are SEO-ready from launch.
Education SEO runs on program pages. We build or rebuild a dedicated page for every degree, certificate, course and delivery format, with tuition, length, accreditation, admission requirements and outcomes stated plainly. Local institutions get town and region pages for the areas students commute from, while online programs compete nationally. We fix catalog duplication, broken department subsites and slow media libraries, and earn links from employers, articulation partners, scholarship databases and local news covering your programs.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a student asks an AI assistant which programs fit their goals, budget and location, the engine pulls from College Scorecard, accreditor databases, Niche, review platforms and institutional pages that state tuition, length and outcomes clearly. We give your school that footprint: EducationalOrganization and Course schema on every program page, consistent entity data across accreditation and government databases, answer-first content on admissions questions, and citations on the education sources those engines trust so the assistant recommends your program by name.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how schools and colleges get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
Certis Government Services needed a site that reads like a capabilities statement. Skyfield Digital designed and built a WordPress site with three service line pages, an 18-project past performance library, a philanthropy page and...
View moreA Kensington medical aesthetics clinic built a search presence from almost nothing. Monthly organic clicks up 169%, impressions up 340%, ranking keywords from 13 to 84, average Google position from 43 to 25, and...
View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in nonprofit and education.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Plans start at $1,500 per month and run up to $10,000 for institutions with many programs and campuses. Every plan includes SEO and GEO content, backlinks and tracked AI prompts. A single school or training provider usually fits Launch or Growth.
Local program and admissions searches usually move within three months. National online program terms are competitive and typically take six months or more to build durable rankings.
It depends on delivery format. Campus based programs win on local and regional search for the towns students commute from. Online programs compete nationally on program name, cost and outcomes. Most institutions need both.
Students now ask assistants for program shortlists with tuition and outcomes. If your data is structured and consistent, your program appears in that answer. If it lives in a PDF catalog, a competitor gets the inquiry.
All pages we build or edit meet WCAG accessibility standards, and marketing content never includes student records or identifiable information without consent. Testimonials and outcomes are presented in aggregate or with written release.
Your weekly Monday.com board tracks Google Search Console rankings by program, GA4 inquiry forms, application starts and campus visit requests, and which AI prompts now mention your institution.
Vantage AI Visibility Tool
