Getting your home service business to rank higher on Google search results is a proven way of attracting more customers. Standing out on Google by ranking near the top can lead to more calls, inquiries, and bookings for your home service business. This guide will break down how to boost your rankings on Google as a home service provider.
Build a Solid Google Business Profile
Google Business Profile is designed to help businesses appear in local searches and Google Maps. A strong profile helps you to stand apart from your competition. Here are some ways that you can improve it.
Complete All Details
Google values detailed information. List your NAP accurately. They must be the same in all your socials as well. Mention all your services on the profile to rank better in SERPs.
Add Images
Post high-quality images to make your profile appealing. You can add images of your completed projects or your team. Businesses with photos tend to get more interactions.
Get Client Reviews
Encourage satisfied customers to leave reviews on your profile. Positive reviews can build trust and improve your rankings. Don’t be scared of negative rankings. Use it to your advantage by engaging with your customers. It is a surefire way of building credibility.
Update Profile Regularly
An updated profile signals Google that your page is active. Keep relevant information on the page for the benefit of your visitors. Remove outdated information immediately.
Focus on Local SEO
Google prioritizes businesses that are relevant to the searcher’s location. Local SEO helps your page pop up more in SERPs. Here are some ways to strengthen it.
Use Location-based Keywords
Include your city or service area in the text on your website. Focus on using it in page titles, meta descriptions, and headers.
Set Up Location Pages
Create a separate page for every area you serve with content that is not generic. Be explicit about the service you offer in the particular location. Speak about what separates you from the competition. Google can pull snippets from the H2 and H3 from your location pages. Use clear sentences to draw attention to it.
Get Listed in Local Directories
Sign up for local business directories and industry-specific listings. Double-check all listings so that your business information matches across all platforms.
Earn Local Backlinks
Ask for links from local businesses or trustworthy sites. Such backlinks improve your website’s authority.
Create Service-Specific Landing Pages
A dedicated landing page for each service your business provides is a smart strategy. You can design it to appeal to users and search engine ranking algorithms. Focused pages help you rank higher when users search for specific keywords. Here are some ways to create service-specific landing pages.
Keep Content Focused
Each page should focus on a single service. For example, if you offer both plumbing and electrical work, create one page for plumbing services and another for electrical services.
Use Clear Call to Action (CTA)
Make it easy for users to take the next step. The user should be able to perform the desired action without jumping through hoops.
Include Service Related Images
Visuals of completed projects can make the pages more engaging. It can help improve the page’s SEO. Use authentic images that showcase your expertise. Steer clear of AI-generated imagery or stock images.
Always add relevant alt text to the image that you are uploading. It helps search engines index your images correctly. The added benefit is that visually impaired users who use accessibility services can also navigate your site easily.
Target Keywords
Target the keywords your potential customers use to search for services you provide. Find the right keywords and use them where applicable. Here are some ways to use keywords on your site.
Research with SEO tools
Use keyword research tools like Google Keyword Planner to determine what people are searching for. Focus on terms that are relevant and get enough searches. Avoid competitive keywords if you are just starting.
Use Keywords Organically
Use your target keywords in strategic places such as the page title, meta description, and headings. Be careful not to overuse them. You should also use the keywords organically. It should go with the flow of your content for maximum results.
Go For Long-tail Keywords
Long-tail keywords are more specific than some general terms. They help you target the niche that you want. These keywords accurately reflect the way people make searches in search engines. Such keywords also have less competition; it makes it easier for your site to rank higher. Be on the lookout for any shift in the trend. Update your keywords promptly to stay competitive.
Publish High-Quality Content
Google considers the quality of your content when ranking websites. Regularly publishing relevant content can improve your search engine rankings and attract potential clients. Choose human content over AI. High-quality content can establish your site as a trusted source of information. Here are some tips to create content that stands out.
Keep Content Relevant to Your Services
The content that you host on your site should relate to your services. If you provide a cleaning service, you should publish posts focusing on your knowledge of that niche. Too vague content about an unfamiliar topic can result in a high bounce rate.
Use a Variety of Formats
Don’t limit yourself to blog posts. Create how-to guides, case studies, or even short video tutorials showing your services in action. You can include data in your posts which can help you earn backlinks.
Answer Common Questions
Write blog posts or FAQs addressing common questions your clients ask. It helps users and increases your chances of appearing in Google’s “People Also Ask” section.
Make Content Skimmable
Structuring your content to be easy to scan improves the user experience. It keeps visitors on your site longer, which can help your rankings. Use simple sentences that put across your ideas efficiently. Here are some ways you can make content easier to skim.
Use Headings and Subheadings
Break up long blocks of text with clear headings. Arrange the content in neat H2s or H3s to help users find relevant information quickly. Use bullet points and numbered lists where practical.
Format Paragraph Properly
Aim for no more than three or four sentences per paragraph. Use bold or italic text to add emphasis to the necessary sections.
Add Images and Infographics
Visual elements provide information at a glance. It also breaks the text into a more engaging format for your readers.
Improving your ranking on Google takes time, but the effort is well worth it. You will see your business grow as your ranking climbs up. Our SEO experts can devise solutions that help propel your business in Google’s SERPs. Speak to us at (203) 226-8795, fill out our contact form, or email us to improve your rank on Google.
