Organic search traffic can be the lifeblood of any website. It’s free, it’s targeted, and it converts. But how do you go about improving your organic search traffic? In this article, we’ll give you 10 tips and tricks to help you get more organic search traffic.
1. Content Creation
The most important factor in SEO is content creation; it helps you rank better on Google. A user enters a query into a search engine with preferred content in mind. Four distinct categories of content exist:
- Informational: The user is trying to learn more about a subject. Perhaps they aren’t yet prepared to make a purchase.
- Navigational: The user is trying to find a certain website or page.
- Transactional: The user wants to make a purchase.
- Commercial: The user is seeking information to aid them in making a decision that is related to commerce, such as whether to purchase something or use a facility.
You must also be aware of search intent if you want to rank better on Google. This is so that Google’s algorithms can match the user’s search with the most pertinent and beneficial results. You have a better chance of showing up on google if you can match your content with the user’s purpose. And more natural traffic equals more business for your website.
Here are a few tips for content creation:
- Do your keyword research
- Identify the content behind the keyword
- Create content for the right intent
- Target long-tail keywords
- Optimize your title and meta tags
2. Keyword Density
Keyword density is one of the elements that might affect the volume of organic search traffic to your website. A website’s keyword density is calculated by dividing the number of times a certain term or phrase occurs on the page by the word count on the page. For instance, the keyword density for a page would be 3% if it had 100 words and the keyword “dog” appeared three times.
In general, the likelihood that the page will show up on Google for a given term increases with the keyword density. Naturally, there can be too much of a good thing. Too much keyword density can actually work against your chances of ranking.
Use keyword density tools
Online, a variety of keyword density tools are accessible. You may use these tools to assess your pages’ keyword density and compare it to that of other web pages.
Target a specific keyword density
The majority of specialists concur that a keyword density of 1-3% is an acceptable objective, despite the fact that there is no “magic” value. This indicates that you should strive for 1-3 appearances of your keyword on a page with 100 words on it.
Use variations of your keyword
You should employ not only your target term but also variants of it. When targeting the term “dog,” for instance, you may also use “dogs” and “dog breeds.” By doing this, you’ll be able to target more keywords without cramming your sites.
3. Metadata
By employing metadata, organic search traffic may be increased. Information that is not accessible to users but is indexed by search engines is known as metadata. This information may be utilized to increase a website’s visibility in search engine results pages (SERPs).
The meta title is the most crucial metadata component for organic search. The language that appears as a listing’s title in the SERP is known as the meta title. This content has to be detailed with the presence of keywords at around 60 characters. It needs to represent the information on the page it is on fairly.
For organic search, the meta description is also significant. The content that follows the meta title in the SERP is known as the meta description. The content of the page should be briefly summarized in this text at around 160 characters. It should contain keywords and correctly describe the page’s content.
Although the majority of search engines no longer employ the meta keywords element, it is still crucial to include it. A collection of keywords that relate to the page’s content is contained in the meta keywords element. Both the meta description and meta title should contain these keywords.
By adding metadata, you can definitely rank better on Google. Search engines utilize this information to assess how relevant a website is to a user’s search query. Increased SERP visibility can be achieved by using keyword-rich meta titles and meta descriptions on a website.
4. User Experience
User experience (UX) is a significant ranking factor for visitors from organic search. Google has acknowledged using user experience (UX) cues in its algorithms, and it’s probable that other search engines do too.
Several ways that good UX might increase your organic search traffic include:
1. Help you rank better on Google
Your website is more likely to appear higher in search results if it provides a strong user experience. This is because the algorithms of Google and other search engines take user experience into account.
2. Increase the number of clicks on your listings
Users are more likely to click on your listing in the search results if your website provides a positive user experience. More organic search traffic could result from this.
3. Increase your conversion rate
Users are more likely to convert to your website if the UX is good. As a result, people are more inclined to do the desired action, such as making a purchase or subscribing to a newsletter.
4. Support your reputation and trustworthiness
A strong user experience (UX) on your website may increase user credibility and confidence. This is significant since gaining users’ conversion is dependent on building credibility and trust.
5. Aid in enhancing your brand’s reputation
A good user experience on your website can boost the perception of your brand. This is crucial because your brand’s reputation can affect the volume of organic search traffic.
5. Word Count Increase
You may enhance your website’s organic search traffic by raising the standard and volume of your content. A larger word count typically produces more thorough and in-depth content, which can assist in raising the rating of your website on SERPs. This may then result in more organic search traffic and showing up on Google more effectively.
An overall word increase in your content will boost your website’s search engine optimization, which is one of the key ways it can increase organic search traffic (SEO). The practice of optimizing a website for search engines is known as SEO. Making relevant, keyword-rich content that is related to user searches is a crucial component of SEO.
Your content is more likely to rank better on Google in SERPs for those keywords the more keywords it includes. As a result, an overall word increase will also increase the number of keywords it includes, which will help your website’s SEO and hence increase visitors from organic search.
Users and search engines may both profit from word increase as it has more thorough and in-depth content than shorter material. On a website with extensive and detailed content, users are more likely to find what they’re looking for than on a website with shorter, less detailed content.
6. Quality Long-Form Content
The fact is that good long-form content has the potential to significantly increase organic search traffic. In fact, it may be even more successful than link-building and short-form content. Here’s why:
1. Long-Form Content Has a Higher Chance of Ranking
Content length is one of the most significant ranking variables for Google. Longer material often ranks higher than shorter content, according to various statements made by the search engine. The typical Google first page result included 1,890 words, according to an analysis. The average word count for the top 10 results for more than 10,000 keywords, according to a different analysis, was 1,285 words.
These are obviously averages. There are several instances of brief material succeeding and showing up on Google. However, the research does indicate that lengthier material often helps you rank better on Google.
2. Longer Content Addresses More Subjects
Short-form content frequently only addresses one subject. A blog post may focus on a certain word or phrase. An article may focus on a particular item or service.
However, lengthy material can address a variety of subjects. A 2,000-word article might easily discuss three or four subjects that are connected to a single keyword. This is significant since it enables you to utilize a single piece of content to target several keywords.
7. Site Speed
The quality of the hosting, the quantity and amount of files, the usage of caching, and the code itself are just a few of the elements that affect how quickly a website loads. Let’s examine how website performance can affect traffic from organic searches and what you can do to make your site faster. The first thing to realize is that the quality of your website’s content and its loading speed are the two key criteria that influence organic search traffic.
When it comes to traffic from organic search, content is still king. If you want to show up on Google, your website’s content must be well-written, keyword-rich, and educational. Even the best content, though, won’t rank if your website loads slowly.
There are several techniques to increase the speed of your website, including:
1. Use a content delivery network for starters (CDN).
2. Image optimization
3. Cut down on HTTP requests.
4. Use a caching plugin.
5. Use plugins as little as possible.
6. Optimize your code.
7. Use a faster hosting provider.
8. Make use of a speed-oriented content management system (CMS).
9. Make AMP a part of your website.
10. Use a web accelerator.
8. Page and Blog Crawlability
There are a number of factors that contribute to crawlability, but some of the most important are page structure, internal linking, and sitemaps. Crawlability depends on the page structure. To correctly index and rank better on Google, search engines must be able to comprehend the hierarchy of your website.
A well-structured website would have a simple hierarchy that search engines can easily comprehend. Additionally, the title tags and meta descriptions on each page should be distinct and pertinent. Crawlability also depends on internal linkage.
Search engines can better grasp the connections between your pages thanks to internal links. A website that is well-linked will have an easy-to-navigate layout and employ anchor text that is keyword-rich to link to other pages on the website.
Sitemaps are yet another crucial component of crawlability. Sitemaps are XML documents that identify every page on your website and include details about each one, like the title, URL, and the date the page was last modified. Sitemaps aid in the discovery and indexing of both new and updated pages on your website by search engines.
These are some of the most significant elements that affect crawlability, while there are many others. You may increase your website’s exposure and organic search traffic by making it more crawlable.
9. Internal Linking
Internal linking is crucial for the following reasons:
1. It makes your website more understandable to search engines
Search engines use links to locate new pages when they explore your website. By including internal links, you aid search engine crawlers in finding every page on your website and comprehending their relationships.
2. It enhances the structural integrity of your website
An intuitive website is simple to use for both people and search engines. Internal links make it simple for people to navigate your website and help define its structure.
3. It might improve the SEO of your website
Internal links may distribute link equity, or the strength or worth that a link conveys, throughout your website. This can improve how search engines index your pages. This may result in higher overall rankings for your website.
10. External Linking
One of the key elements that search engines use when ranking webpages are external links. A website will appear higher in search results the more well-regarded external connections it has. Any website’s long-term marketing strategy should include link development as a component. Building a good link profile requires time and work, but the benefits are worthwhile.
A solid external linking has several advantages such as:
1. Boosting a website’s organic search traffic.
2. Establishing reputation and trust with search engines.
3. Boosting a website’s visibility.
4. Encouraging more people to visit a website.
Building links takes time and effort and can be better naturally with time. To create a powerful link profile, you need to invest time, energy, and strategy. However, link development is worthwhile in the long run due to its advantages.
These 10 tips and tricks are sure to help you improve Organic Search Traffic on your website. If used effectively, your site will pop up on the first page of a Google search.
Working with Skyfield Digital
Skyfield Digital is a team of dedicated SEO experts who have been improving the rank of websites for years. We provide a fully customized SEO strategy that is hand-crafted for your monthly marketing budget. We strive to help our clients succeed online. Contact us today to learn more!
