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How Skyfield Digital Expanded Organic Visibility and Keyword Growth for Havwoods in 2025

Havwoods, a global leader in premium wood flooring, partnered with Skyfield Digital to strengthen organic visibility, expand keyword coverage, and support both residential and B2B search growth. Throughout 2025, SEO performance showed steady gains in reach and authority, supported by new B2B landing pages and a large-scale buildout of collection content. The work focused on creating a stronger search foundation while positioning Havwoods for continued growth across competitive flooring markets.

Havwoods Case Study Template

The Challenge

Havwoods operates in a highly competitive space where search visibility plays a critical role in discovery, specification, and purchase consideration. While the brand already held strong recognition, organic growth opportunities remained across collection pages, B2B visibility, and long-tail flooring searches. Much of the challenge centered on expanding keyword reach while maintaining performance across a large and complex site.

The objective was to increase keyword coverage, improve rankings across collections and commercial pages, and strengthen authority without sacrificing technical stability or user experience.

The Solution

Skyfield Digital implemented a scalable SEO strategy designed to support both growth and performance across Havwoods’ extensive site structure.

01

Keyword & Content Strategy

We focused on expanding total keyword coverage through the optimization and buildout of collection pages, particularly during Q3 and Q4. This approach improved relevance across flooring types, finishes, and use cases while supporting stronger rankings for high-intent search terms.

02

Technical SEO Enhancements

New B2B landing pages were launched to support commercial search demand. These pages were built to align with search intent and are already beginning to break into the organic market, expanding Havwoods’ reach within commercial and trade-focused searches.

03

Authority Building & Link Acquisition

Given the size of the site, technical performance was a critical focus. We addressed a significant volume of technical issues to improve crawl efficiency, indexation, and overall site health, ensuring search engines could properly evaluate and rank key pages.

The Result

Our strategic approach delivered outstanding results. Total keyword coverage increased by 61 percent year over year, significantly expanding Havwoods’ organic footprint. Authority Score increased from 37 to 38, reinforcing domain strength in a competitive market. Organic traffic grew by 17 percent year over year, while organic impressions increased by 263 percent, reflecting a substantial expansion in search visibility. Organic conversions also increased by 14 percent, demonstrating improved engagement and intent alignment.
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Expanding your business requires a combination of strategic planning, digital innovation, and customer engagement. By leveraging data-driven marketing, optimizing your website for conversions, and enhancing your brand presence, you can attract more customers and increase revenue. Implementing SEO, PPC, and social media strategies ensures sustained growth while adapting to evolving market trends, contact us today!
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