Our Methodology

Skyfield Digital was built to deliver real work, not speculation. Too many agencies rely on audits, dashboards, and vague roadmaps without creating forward momentum. We take a different approach. Every client receives a Monday Client Board that outlines exactly what work is happening across SEO, GEO, Website Development, and Social Media each week, so progress is visible, accountable, and compounding.

Our Methodology graphic

Our Five Actionable Pillars of SEO

On-Page Optimization

We refine individual pages by aligning keywords with search intent, improving metadata, headers, content structure, internal relevance, and user experience so search engines and visitors clearly understand page purpose.

Technical SEO

We strengthen the site foundation by improving crawlability, indexing, speed, mobile usability, structured data, and error resolution to ensure search engines can properly access, understand, and rank every important page.

Internal Linking

We create intentional internal link structures that connect related pages, reinforce topic clusters, distribute authority, improve crawl paths, and guide users toward high value content and conversion focused pages.

Backlink Building

We grow site authority through relevant, high quality backlinks from trusted websites, focusing on contextual placement, anchor relevance, and long term link health rather than volume driven tactics.

Backlink Building

We grow site authority through relevant, high quality backlinks from trusted websites, focusing on contextual placement, anchor relevance, and long term link health rather than volume driven tactics.

Content Development

We plan, write, and optimize content that supports rankings, internal linking, backlinks, and search visibility while answering real user questions and positioning your site as a credible industry resource.

Our Five Actionable Pillars of GEO

Structural GEO

We structure content using clear hierarchies, question based headers, summaries, and scannable layouts so generative AI systems can accurately understand, extract, and reference your expertise.

Internal Linking GEO

We build topic clusters and contextual internal links that help AI systems understand topical relationships, authority flow, and which pages represent your most important expertise.

Off-Page GEO

We strengthen off-page trust through backlinks, citations, community participation, and brand mentions that reinforce credibility, authority, and recognition across large language model datasets.

GEO Content Strategy

We develop topic driven content that answers full user journeys, aligns with AI generated queries, and positions your brand as a reliable source within generative search results.

GEO Content Strategy

We develop topic driven content that answers full user journeys, aligns with AI generated queries, and positions your brand as a reliable source within generative search results.

Technical GEO

We optimize technical foundations including schema, structured data, accessibility, and AI specific crawl guidance so generative systems can easily interpret and trust your website content.

Our Five Actionable Pillars of Website Development

Discovery and Planning

We map goals, requirements, page structure, and technical needs inside Monday to ensure alignment, clear scope, and a development plan that supports SEO, GEO, and conversions.

UX and Figma Design

We design user focused layouts in Figma that prioritize clarity, usability, and conversion flow while supporting SEO structure, accessibility standards, and scalable content growth.

Technical SEO Integration

We embed technical SEO best practices directly into development including site structure, speed optimization, mobile responsiveness, schema readiness, and clean code foundations.

Website Development

We build performant, scalable websites using modern frameworks and CMS platforms with clean code, clear navigation, and flexible content systems built for long term growth.

Website Development

We build performant, scalable websites using modern frameworks and CMS platforms with clean code, clear navigation, and flexible content systems built for long term growth.

Launch and Post Launch Support

We manage launches carefully, validate tracking and indexing, resolve issues, and provide ongoing support to ensure stability, performance, and continuous improvement after deployment.

Our Five Actionable Pillars of Social Media

Strategy and Positioning

We define platform specific goals, audience focus, messaging frameworks, and content direction to ensure social efforts align with brand voice, business objectives, and measurable outcomes.

Content Planning and Creation

We plan and produce consistent, on brand content designed to educate, engage, and reinforce authority while supporting broader SEO, GEO, and brand visibility goals.

Publishing and Scheduling

We manage publishing cadence, platform optimization, and scheduling to maintain consistency, visibility, and relevance without sacrificing quality or strategic intent.

Engagement and Community Signals

We monitor and support engagement by responding thoughtfully, encouraging discussion, and reinforcing brand credibility across platforms where trust and visibility matter.

Engagement and Community Signals

We monitor and support engagement by responding thoughtfully, encouraging discussion, and reinforcing brand credibility across platforms where trust and visibility matter.

Performance Tracking and Optimization

We track performance metrics, analyze engagement patterns, and refine strategy over time to improve reach, effectiveness, and alignment with broader marketing initiatives.

The Monday Client Board Workflow

All SEO, GEO, Website Development, and Social Media work is organized inside a dedicated Client Board built on Monday. This system tracks priorities, active work, completed tasks, and upcoming focus areas across all five SEO pillars in one centralized, transparent workspace.

01

Define Priorities Inside the Client Board

We identify ranking opportunities, technical issues, content gaps, and authority needs, then log clear priorities inside the Client Board so work is focused and properly sequenced.

02

Track Work Across the Five Pillars

Each task is assigned to on-page optimization, internal linking, backlink building, or content development, so progress across every pillar is clearly visible.

03

Maintain Full Visibility and Alignment

Clients can view active tasks, completed improvements, and upcoming focus areas inside the board at any time without relying on summaries or delayed updates.

04

Adapt and Expand as Needs Evolve

As priorities shift, we update the Client Board to reflect new opportunities across SEO, GEO, website improvements, or content needs without slowing momentum.

A Structured Approach to Digital Marketing

Skyfield Digital applies on-page optimization, technical, internal linking, backlink building, and content development as distinct but connected pillars to improve rankings, traffic, and site performance.