Neighbor Joe had no traffic, no organic leads, and no search rankings when he partnered with Skyfield Digital. From that point, we worked hard to bring his website to where it is today.
The challenge with Neighbor Joe’s SEO was the uphill battle we had to fight to get him ranking. Other in the industry had aged domains, conte development, and ongoing SEO support, Neighbor Joe had just recently registered his domain.
Our goal was to establish local relevancy and dominance. One way of doing so, was developing curated content for Connecticut residents. In addition to helpful content, we developed a landing page for each city and county in the state, establishing state-wide relevancy.
In addition to the content output, consistent comp analysis and on-page optimizations were made on a weekly and daily basis. Finding new ways to improve pages that were competing for the top ranking. Internal linking was also a regular campaign run to aid in internal equity transfer and phrase building.
The off-page SEO strategy was aggressive and expedited due to the lack of domain age and referrals. Our goal was to increase the domain authority to promote page rankings for key terms and phrases.
It is a long-established fact that a reader will be distracted by the readable content of a page when looking.
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