A website is crucial for any septic solutions business looking to reach new customers online. But just a website is not enough to drive your business. You must use some proven strategies to promote your website to prospective clients. Here are six proven organic methods to increase traffic to your septic solutions website:
Do Keyword Research
Proper keyword research is the key to increasing organic traffic to your website. You need to discover the terms and phrases that potential customers use when searching for septic solutions online.
Start by brainstorming a list of keywords like “septic cleaning,” “septic pumping,” “septic inspection,” etc. You can use tools like Semrush, Ahrefs, Moz, etc., to find long-tail variations of these keywords. Find out the monthly search volumes and keyword difficulty for these keywords.
Focus on keywords that have decent search volume but low competition. These long-tail keywords will be easier to rank for. Optimizing the right keywords will boost your website’s visibility in search engines.
You must research both informational and transactional keywords. Someone may search “how often to pump septic tanks” to learn about maintenance needs. Others may search “septic cleaning [city]” to book a service. It is important to target both types of intents.
Optimize On-Page Elements
Once you have your keyword list, it’s time to optimize your website pages for them. Include keywords in important on-page elements such as page titles and headers, image file names and alt text, meta description, URL slug, and content paragraphs. It improves relevance for search engines. Format your content well with headers and bullet points, highlighting important keywords.
You can use tools like Google PageSpeed Insights and GTmetrix to run speed tests. If you get a time of more than 2.5 seconds, compress images on the page and optimize the code and script files. You can enable browser caching for a faster load time.
Implement Schema Markup
Schema markup is code you can add to your web pages to highlight key business information in search results. It includes your business name, address, images, services, ratings, and other details.
Implementing schema improves click-through rates from search engines. For a septic solutions business, mark up the LocalBusiness schema type. It will prominently display your NAP (name, address, phone) details in local searches.
There are almost 800 schemas that you can use to promote your website. Markup the schema code directly in your website HTML. Use Google’s Structured Data Testing Tool to validate your implementation. Correct markup helps search engines understand your business and services better.
Focus on Local SEO
Optimize your website for local SEO to target potential customers searching for septic solutions in your service area. Start by creating and optimizing your Google My Business listing completely. Include all relevant details such as your address, the area served, photos, services, credentials, customer reviews, etc. It will display your business info when customers search for related keywords locally.
Also, create accounts on other directory listings like Yelp and Yellowpages.com. Make sure NAP details are consistent everywhere. Look for opportunities to get listed as a top local septic provider.
Optimize Page for Mobile
Most people use mobile devices to access the internet these days. A mobile-friendly website is a must. Format the content of your website so that it is easily readable on small screens. Aim for a simple and touch-friendly navigation to improve the UX.
Utilize Social Media
The reach provided by social media can be a big boost for your website. Make regular posts highlighting your service offerings, promotions, customer testimonials, industry updates, and more. Share links to your website on your social media page. It gives one-click access for interested prospects to learn more. Use tools such as Hashtags to help expand your reach.
Post relevant and interesting content to keep your website visitors engaged. Write blog posts that educate readers about septic maintenance, how to troubleshoot issues, signs you need a septic inspection, or how often to pump the tank. These posts are an excellent way to establish your expertise in the field. Well-written and informative posts are more likely to be shared by your users on their social media pages, expanding your reach even further.
Driving consistent traffic to your septic solutions website takes effort but pays dividends through increased visibility. As organic search traffic increases, you gain new customers calling your business. Use a mix of these proven tactics to get your website in front of those looking for septic help in your service area. If you want to benefit from our customized solutions to improve the SEO strategy for your septic tank business, feel free to contact us.
