Skyfield Digital helps in-home care agencies reach adult children and family caregivers searching for help on Google and asking AI assistants for guidance. We build the search presence that brings in client inquiries and caregiver applications in every county you serve.
Google
ChatGPT
Gemini
Claude
PerplexityWe respond within 48 hours.
No obligation. Your audit covers Google rankings, technical SEO and how AI engines answer for home care agencies like you.
The person searching is usually an adult daughter or son, often from another state, trying to figure out how to keep a parent at home safely. They search home care agencies near me, how much does in-home care cost, companion care vs personal care or dementia home care in a specific town. They read reviews, compare a few agencies and call the one that answers the phone and sounds like it understands. More of that early research now happens in ChatGPT and Google AI Overviews, which explain the options and name agencies.
For an agency that means the site has to explain services, costs, payment options and caregiver screening in plain language, the Google Business Profile has to carry recent reviews, and the agency has to be present on the senior care directories and local sources AI engines trust. The same search presence also has to reach caregivers looking for work, because recruiting is the other half of the business.
What your customers are typing
Every one of these is a search Skyfield can win for you on Google and inside AI answers.
The problems we see most often when we audit home care agencies.
A Place for Mom, Care.com and Caring.com hold the top results for home care terms in most markets and pass leads to whoever pays.
Sites list ADLs, IADLs and respite without explaining what a family actually gets, so the pages fail to match what a worried daughter types.
Families and caregivers need different pages, and most agency sites blend them so neither client inquiries nor job applications convert well.
SEO, GEO and website development from one team, built around how home care agencies actually win customers.
Rankings and leads from Google for the services and locations home care agencies compete on.
Generative engine optimization so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews recommend you.
A home care website has to explain services and costs to worried families, show licensing, screening and reviews, and capture both care inquiries and caregiver applications with forms that respect privacy. Skyfield builds these sites SEO-ready with service and area page structure and schema.
Home care is won county by county, so we build service area pages for each town and county you staff, plus service pages that explain companion care, personal care, dementia and Alzheimer's care, respite, 24-hour and live-in care, and post-hospital care in family terms. Cost and payment pages address the questions families ask before calling. Google Business Profile optimization and review generation drive the map pack. A separate careers section targets caregiver job searches. Agency sites often carry franchise template issues and duplicate content, which we fix. Caregiving guides and local senior resource content earn links from hospitals, senior centers and local press.
Every campaign runs on our Five Pillars of SEO framework and reports from your own Google Search Console and GA4 data, so the numbers you see are the numbers Google sees.
Get a Free SEO AuditWhen a family asks ChatGPT how to find reliable in-home care for a parent with dementia, the answer draws on Medicare.gov, state licensing databases, senior care directories, Google reviews, local news and agency sites that explain services clearly. We get your agency cited: HomeAndConstructionBusiness or LocalBusiness and MedicalOrganization schema with license and service areas, answer-first pages on costs, care types and caregiver screening, consistent listings on Caring.com, A Place for Mom, state registries and the Better Business Bureau, and reviews that mention specific care situations. Tracked prompts show when your agency is recommended.
GoogleChatGPTGeminiClaudePerplexityCitations, mentions and sentiment for each prompt are reported alongside your rankings every month.
Three steps from first audit to compounding results.
A free SEO and GEO audit, then a plan built around how home care agencies get found and what a new customer is worth to you.
Technical fixes, site structure, schema, content and links. Every task is visible on your weekly Monday.com board as it ships.
Rankings, organic leads, AI citations and brand sentiment tracked every month, with results that build year over year.
Every number we report comes from Google Search Console, GA4 and your own tracked AI prompts.
Real results across industries and countries. Every figure is sourced from Search Console, GA4 and tracked AI prompts.
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View moreSkyfield Digital's SEO and GEO plans start at $1,500 per month and go up to $10,000 per month on the Scale plan. Every plan includes SEO and GEO content, backlinks, and AI prompt tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
More businesses we work with in healthcare and aesthetics.
One free audit covers your technical SEO, rankings, local presence and how ChatGPT, Gemini and Perplexity currently answer for your business.
Combined plans start at $1,500 per month for Launch, with Growth at $2,500, Authority at $3,500 and Scale from $5,000 to $10,000. A single-office agency serving a few counties fits Launch or Growth, while multi-office agencies and franchise owners with several territories usually need Authority. Every plan includes content, backlinks and tracked AI prompts.
Google Business Profile and review work usually improves map pack visibility within the first one to three months. Service and county pages take three to six months to rank against national directories. Caregiver application volume often improves faster than client inquiries because job searches are less competitive.
Very. Each county and the main towns inside it get their own page, and each office location gets its own Google Business Profile. Families search by town, so a page that mentions the local hospital, senior center and neighborhoods you staff matters more than a generic regional page.
Yes, often before they know what to search for. They describe a parent's situation and ask what kind of care they need and who provides it nearby, and the assistant explains and names agencies. We track those prompts weekly so you can see when your agency is included.
Reviews are essential for the map pack, and we set up a request process for families and caregivers that stays within privacy rules. Responses never confirm or discuss a client's care. We also make sure the site's forms and analytics are configured with health privacy in mind.
We track map pack and organic rankings for service and county terms in Google Search Console, care inquiries, calls and caregiver applications in GA4, and AI mentions on tracked prompts. It all lives on a weekly Monday.com board your office manager can review in minutes.
Vantage AI Visibility Tool
