A website is where you can list all your services for your potential clients. No matter how well-made the website is, it cannot benefit your business if people cannot find it online easily. So, driving high-quality, organic traffic must be a priority of your digital marketing strategy. Here are the seven ways to increase traffic to your manufacturing website.
Research Your Buyer Keywords
Research and target keywords your potential customers are searching for. You can reach users actively looking for your products and services by optimizing for the right keywords.
You can start by listing your main services and products on the page. Then, use tools like Semrush, Ahrefs, Moz, etc., to find relevant keywords for your business. Look for long-tail versions of the keyword, as they are more specific. Keywords with decent search volume and low difficulty scores are the best to increase visibility.
Also, research keywords containing your location to see if you offer services locally. Local keywords help you connect with customers in your region. Prioritize keywords relevant to your offerings and with good search traffic potential.
Optimize Website Content
Optimize the content of your website around the keyword list you have made. Incorporate your primary keywords in page titles, headers, image alt text, meta descriptions, and page copy. Your page should directly address the questions and intent behind each keyword. Create dedicated pages with in-depth content for your most important keywords.
Use keywords naturally that provide value for searchers, avoiding overt keyword stuffing. Update site architecture so keywords match with relevant pages. Optimize content for voice search queries, as it can also help boost traffic.
A well-optimized website also loads much faster. Check the page load speed with tools like Google PageSpeed Insights. Compress images on the page and improve codes to reduce page load time to less than 2.5 seconds. It improves the page’s relevance and ranking.
Focus on Local SEO
Focusing on Local SEO makes you visible in searches containing location names and geo-modifiers like “near me”. Fill in your Google My Business and include your address, phone number, opening hours, photos, and detailed business info.
Get listed on other directories like Yelp and industry-specific ones. Creating location-specific landing pages and blog content around your region can also improve local visibility and traffic.
Implement Schema Markup
Schematic markup on your manufacturing website helps search engines better understand your content. It can help increase your page views and ranking. Schema is code you can add to highlight key data about your business and offerings. You can use schemas like LocalBusiness or Product to highlight your location and product details for manufacturing sites.
Free tools like Google’s Structured Data Markup Helper make it easy to generate schema code. Add the code to relevant pages and validate with Google’s Structured Data Testing Tool to check for errors before publishing live. Proper schema integration can help pages get rich results in Search Engine Results Page or SERPs.
Develop a Mobile-friendly Layout
A mobile-friendly layout helps you connect with users on the go. Use a responsive theme so content and navigation automatically adapt across devices. Check page loading speeds on mobile and optimize images. Simplify menus and Call to Action(CTA) for easy tapping on touchscreens. Google prioritizes mobile-friendly pages, so an adaptive site can help you rank higher and gain more mobile traffic.
Leverage Social Media
Social media can help you reach a much larger audience organically. Share your latest website blogs, expertise, products, company news, awards, etc on your page. You can engage followers by responding to comments and messages. Ask your clients to rate and give you online reviews. A solid rating on your social media page helps establish your credibility.
Post interesting and relevant content on your website and link it to your social media page. A well-written blog post helps highlight the services you provide. Users tend to return to view blog posts that are useful to them, which drives traffic to your website.
You can improve your page rank with the help of quality backlinks from reputed websites in your field. Contact local bloggers who focus on the latest manufacturing services and offer to write for them. You can also use services like HARO (Help A Reporter Out). It connects journalists to relevant industry experts. Contribute to a journalist’s article by sharing your insights and knowledge. When published, it can result in free publicity for you and your website.
Apply these proven organic tactics to promote your business online to those looking for your products and services. You can contact us for our services if you want customized SEO solutions to boost your page visibility.