With more and more patients researching options and booking consultations online, driving traffic to your website should be a priority. Luckily, you can use many proven strategies to get your website in front of prospective patients. Let’s explore the top seven ways to increase traffic to your cosmetic surgery website.
Do Keyword Research
Use keyword planner tools to find high-search-volume terms that potential patients search. Target long-tail versions of core keywords as they are more specific and have less competition. It results in better conversion.
Once you compile your initial list, expand it by including related questions, geographical variations, and keyword ideas from other tools. Organize keywords by priority and optimize them across on-page elements.
Monitoring keyword positions lets you track SEO efforts and refine your targeting for better results. Ongoing analysis will help you form relevant content and optimize the page better.
Focus on On-Page SEO
On-page SEO helps you optimize individual web pages to improve visibility. The best practice is to focus on including the researched keywords appropriately. Include them in your page titles, headers, and image file names. Use them in the alt text and meta description of the web page. In the content of your website, aim to include the keyword a few times on each page.
Format the content in such a way that it is easily skimmable. Wherever possible, use bullet points and bold keywords. It helps the search engine with the information that improves your click-through rates and drives more traffic toward your website.
Use Schema Markup
Schema markup uses code to add structured data to web pages in a way that search engines can understand. Unlike general page info, they are embedded in the website and appear when potential clients search for your services.
Using schema markup is beneficial for your webpage as it improves the chance of getting featured snippets. In the knowledge panel, Google displays your services, address, ratings, images, etc. Common schema types to implement include organizational information, FAQ pages, and more. You can use the schema markup validator tool to check if they are correctly implemented.
Page Speed and Mobile Optimization
Site speed is also a ranking factor in search engines. Pages that load faster perform better in search. A well-optimized page improves visitor experience, making them more likely to revisit the webpage.
Test your website through Google PageSpeed Insights to see your load times. If it is slower, compress images and optimize the code. Minimize CSS/JavaScript code and script files. Enable browser caching for a faster load time.
Optimize for Local SEO
Targeting nearby searchers through location-based optimization should be your priority for increasing website visits. Start by either claiming or creating your Google My Business profile. Fill it with services, credentials, and details like accurate address and area served. It helps you get discovered by searchers looking for specific procedures in your location.
Conduct keyword research using different SEO tools to find localized terms patients use to find services you provide. Optimize your page and content so that they contain such keywords. Ask for local site citations, reviews, and backlinks to boost area authority.
Publish Blog Posts
Informative blogs about popular procedures, treatments, patient stories, and industry news are excellent ways of bringing visitors to your website. They drive traffic, establish credibility, and boost SEO rankings. When you continuously publish relevant content on your website, it highlights you as a trusted service provider in the area.
Post your blogs with links that lead to your website. Manage your reviews on all channels. Create thank you posts for positive reviews and address any negative issues promptly to have a higher rating. Pages that have good ratings feature prominently on web searches. If you still need to do so, claim your directory listing and optimize it with relevant information.
Link Building
Quality backlinks from reputed websites from similar niches significantly improve your page ranking. Contact some local bloggers who focus on cosmetic treatments, medical spas, or surgeons in your city and offer to write a guest post or be an expert for their future publications. You can get valuable backlinks by being listed as a top directory provider.
A well-rounded digital strategy can yield huge dividends in increasing your cosmetic surgery website’s visibility and traffic over time. More traffic to your website will result in high-quality leads. If you want to attract more clients to your website, contact us, and we will help you improve your ranking with our SEO strategies.
